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Mysterious Apple Park Arch is for a May 17 Event Celebrating Steve Jobs and Formal Apple Park Opening
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The rainbow color was chosen because it's "been part of [Apple's] identify for many years."
Typo here, not only that, why not just say.. "The rainbow color was chosen because it's "been part of Apple's identity for many years.".. without the [ ]
You might not be old enough to be familiar with the rainbow Apple logo. But no matter how in keeping the arch is with Apple’s aesthetic, you of course don’t have to like it
To me, it’s very much Apple’s aesthetic, and furthermore extremely on-brand, in light of Ive’s statement on how the rainbow is meant to reflect Apple’s inclusivity values, for which Apple is well known and admired—and which enables them attract the valley’s top talent.
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Something I have been saying since Apple started getting as big as they were.
Under Jobs Apple, the, Underdog scrappy, needing to grow, a small focused executive that oversaw the small number of products had a lot of agility to pivot and make focused products.
As they grew, the company expanded their product linups, and overall offerings in anything and everything from accessories, computers, phones, service, etc ,etc ,etc.
Except the overall team responsible for overseeing those product directions did not grow. it's the same cabal of executives who micromanages and overseas every detail of every product.
There's just not enough time and knowledge in the current executive team to do so. We see almost every year now, when Apple heavily focuses on one category, the other categories go untouched, forgotten, and depreciate.
Remember when they focused extremely hard on the watch? notice during all that time, 4 years went buy without an iPhone design change. (6 through 8). When they focused on the "X", for a year or two recently, their computers didn't get touched.
Remember when they focused really hard on the MacBook pros' in 2016? What else got upgraded/redesigned in that time?
Apple has an executive micromanagement problem. They have become too massive for < 10 people to control every single product decision and revision. it shouldn't take 5+ years to redesign a pro computer. Yet 2019 and here we are. No pro desktop.
if you look at the product departments that seem to keep ahead of things, they tend to be the ones that aren't directly micromanaged by Cook et al. Like their Arm series development. Without the micromanaging, they seem to be able to keep consistently on the ball.
What they SHOULD be doing is splitting divisions up, with competent VP's and leaders for those divisions who have reasonable measure of autonomy. there's no reason they cannot with the money they have afford to hire VP's of divisions that have product knowledge, design expertise and histories of consistent releases.
but ye,t here we are. Tim Cook, Johnny Ive, essentially controlling every single product that they release, for a company that now has dozens of products. Apple needs to seriously think about transitioning to a more tradditional corporate structure and departmental autonomy.
In journalism, a word or phrase in brackets means that it was an editorial change to the original quotation to clarify the quotation, replacing something like a pronoun with a noun.
The original quotation was "been part of our identity for many years." MacRumors substituted the proper noun "Apple's" for "our."
A more hypothetical example would be a quote that is something like "I took a walk around it to stretch my legs." Obviously "it" is non-specific when used out of context, so a news article that uses that quote may do something like "I took a walk around [the room] to stretch my legs."
It confuses a lot of non native english speakers, also, identity was misspelled, it is/was identify.
Thanks for taking your time to explain this to non native speakers.
As someone that works as a designer for a very big tech company, let me tell you. You don't have the first idea how a company the size of Apple and its chiefs and directors operate. Everything you and everyone else that follows the "they should spend time on products and not interviews, side projects etc." only make fools of yourselves. You don't know what people in those roles do, how departments works, all the dynamics and politics, the complexity of operations at these scale.
Really, if you think what you wrote, that Apple is slow because there is few people micromanaging too many things, you simply just don't know what you are talking about.
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Actually is not an English convention.
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When you talk about 'design change' are you talking about the physical appearance of a product? Because it is not unusual, particularly in a mature product line. How many car manufacturers, for example, change the physical appearance of their vehicles every year? But beyond 'what it looks like' it is completely false to suggest that the products haven't changed. The iPhone 6 is in no way comparable to the iPhone 8 beyond appearance.
Changing a machine's appearance for the sake of change makes very little sense, especially when a company has found an aesthetic that is iconic.
The Apple Campus even had Ive pulled from overseeing hardware/software to give it attention. That's madness.
Meanwhile.... Over at Samsung HQ......
Fake...
JB-Inflatable B.V.
Ampere 10, 7942 DD Meppel, Netherlands
https://maps.app.goo.gl/5pCLpJYtcUwXgukm8
This thread is proof that there is NOTHING people won’t moan/complain/argue spread their toxic energy over.
You’ve all managed to take A RAINBOW created to celebrate someone that has passed on...and turn it into this.
Amazing.
You’ve all managed to take A RAINBOW created to celebrate someone that has passed on...and turn it into this.
Amazing.
Well, it’s Apple we’re talking about. I’m sure they will tell us about this event.
Good analysis, and I would go further: they have a culture problem.
Changing the culture of a company is hard, but nigh-on impossible for one this size. They needed to radically change it many years ago, but didn't. This means that they are not optimised for innovation or vision, and have lost control of their product portfolio. Their recent flailing attempts at what they think are 'services' demonstrate this mistaken approach. There is no integration to connect the hardware and software because their is no central, focused vision. Steve Jobs provided this role; Tim Cook has no talent for it, which is why we are seeing the implosion of Apple's strategy.
If Apple really want to compete in services, they have to go cross-platform, but they can't, because they are still stuck in the old culture of exclusivity.
The iPhone is a mature product now, like the Mac and iPad, so we may only get a radically new design every 3-4 years from here on put.Ah, so Ive’s Team has been busy designing Rainbow Arches? That explains the iPhone 11 then....
I agree with incremental changes here on out for the iPhone and iPad. The Mac needs allot more in terms of maturity. Start with the POS keyboards.
oh give me a break. He doesn’t even know you existed. You haven’t even met him or know him. Can we all agree the “I miss Steve” comment is getting quite annoying st this point. Especially when it comes to apple doing something for its workers. Steve did this too, a company is allowed to keep moral high and to have let their employees have fun every once in a while. Pretty much every top Silicon Valley company lets wild every once in a while.
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Of course not, Steve was the soul of Apple, he built the culture we all follow now. His vision, his tenacity to stay on focus and get tough things done and, his extreme hunger for innovation is now arguably lacking in Cook's Apple. We all miss him.