What if FOX follows suit? Geez! There goes my "24".
Better stop investing in iTunes Store contents. I blame Apple for this mess too.
So if apple went along and raised prices to $4.99 per episode, you'd be happy? If NBC insisted on doubling prices, what do you propose apple should have done?
Therefore the more people that buy tv from itunes the fewer people that watch over-the-air
That's not a safe assumption to make. It ignores people that see an episode and buy it to watch it repeatedly, and it ignores people who miss an episode and if it wasn't available on iTunes would end up pirating it or just not seeing it. It's not a zero sum game.