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'NBC Universal also asked Apple to "take concrete steps" to prevent piracy, the spokesman stated, "since it is estimated that the typical iPod contains a significant amount of illegally downloaded material." '
And if NBC Universal carry on making the purchase of legitimate material harder, there will be an even more significant amount.

Sixteen years since the invention of the MP3 format, and they still haven't worked out that the genie is out of the bottle have they? Or is this simply betraying their true aim, a fee for every iPod sold as with every Zune?
 
The reaction from NBC does not surprise me, I've always thought the music, TV and movie industries need to be dragged screaming and kicking into the digital media revolution, you have to understand these companies don't think outside of the box and they love to have complete control, because for them it's not about doing something amazing. creative, revolutionary or taking risks for them it's about making more money and then making some more.
 
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