Many are missing the point. This is a niche product. Heck - it's being sold on Kickstarter.
Those who ARE into high quality audio are the target market. And as for price points - do I think it's high? Perhaps. But people shell out tons for a lot of BOSE's products which aren't actually all that better than some of the competition. Although BOSE *is* more mainstream now that it was several years ago when it was also pretty much niche.
I do think the more exciting thing here is the Pono Music Store.
Those who ARE into high quality audio are the target market. And as for price points - do I think it's high? Perhaps. But people shell out tons for a lot of BOSE's products which aren't actually all that better than some of the competition. Although BOSE *is* more mainstream now that it was several years ago when it was also pretty much niche.
I do think the more exciting thing here is the Pono Music Store.