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I’m a little bit confused about what the issue is. If you have an Apple TV, why wouldn’t you just use the app? Airplay has never been a seamless or convenient experience - at least for me.
I don’t know about you, but I can’t randomly install apps on other people’s apple tv’s (like in an office, a hotel room, etc.) when I want to show something on Netflix.
 
Except they haven’t so....
Which one is still around? I thought as of now they aren’t renewing any more?
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Technical limitations is a lame excuse? Someone should let NASA know so they can’t get that mars mission going this week.
Except there are no technical limitations. They actually had to go out of their way to prevent it from working.
 
I don’t know about you, but I can’t randomly install apps on other people’s apple tv’s (like in an office, a hotel room, etc.) when I want to show something on Netflix.

They let you connect your device to their AppleTV via AirPlay, but won’t let you install an app that doesn’t require allowing access to a stranger’s device?
 
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Why the outrage? Anybody who could Airplay Netflix can still play it directly from the same device. My guess is that they are looking to expand the onscreen overlay for new information or interactions. They may also be looking to change codecs.
In any case I think very few users will be affected.
 
There's probably 10 different ways one might watch Netflix...

I'm really not understanding the panic and anger in this thread.

You're right that AirPlay has been a last-resort that will likely not be missed very much, but their excuse of "technical limitations" is likely a lie, and this move is to put pressure on Apple.

How do I know? Netflix will continue to work on Chromecast without any problems.
 
You use to be able to hold down the back button while in the Apple TV menu and go straight to the Screen saver. They removed that feature on Apple TV. Why? Why would they offer a near feature only to take it away?
 
Netflix has serious software issues. No wonder they lamed out on AirPlay, they are barely holding the core functionality together.

The recent Apple TV app has become incredibly slow to load, the scrolling behavior glitchy, and times when it becomes unresponsive and can’t get back to previous menus.

If poor functionality aside wasn’t enough, the UI is horrendous. The auto-play trailers (often w/ mismatched ‘library’ music) are a war crime. The poor sorting and redundant categories are just lame ways to pad their library.

But you know... ever two months subscribers get a new Netflix logo on the load screen, along with double the app load wait.

They should fire their entire software department.
Works fine for me. The only issue I have is no 4K on my 5K iMac, but that’s Apple’s fault for not allowing it for some stupid reason. They don’t even allow 4K in iTunes on the Mac.
 
And you know this how?

Because I’m a developer, and the only way to block video from playing from your app when you mirror your entire device is to affirmatively block it.
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It’s weird that anyone would watch Netflix this way. The AppleTV Netflix app is great, the iOS remote works great with AppleTV. I’m surprised anyone even noticed.
Never took a device to a friend’s house and wanted to screencast? Or do you just give him your Netflix credentials?

Airplay for Netflix is an issue primarily when it’s not your own Apple TV. It happens.

Another scenario is if your internet is down but your lte is not.
 
It’s true Netflix hobbles ATV. My ATV 4 constantly crashes netflix when the auto preview loads. Happens several times. Forcing me to reboot ATV 4 to make it work with Netflix again.
 
Not sure why one would need this anyway.. if you have an apple tv to airplay to, you might as well use the netflix app on it.
If you have a tv with integrated airplay, it is new and definitely has netflix on it.

True, but still I wonder
 
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