Can we *please* have integration with the Apple TV app? The fact that it doesn't work with "Continue Watching" but *did* for a short time when the feature was mistaken released proves that it's a "flick of the switch" away.
I can't stand having to go through all the crap of Netflix's menus. This lack-of-feature along puts Netflix on the short list of "Streaming services I'll probably cancel first when the cumulative price of my subscriptions pass a certain point"
ive been saying this for a long time too.
What I really dont understand is why they continue to refuse to do so when we now know that it takes literally no effort on their part.
Everyone else on the platform integrates, except Netflix.
I recommend the AppleTV to many friends but its tiresome saying that up next is great but doesnt include Netflix.
Many years ago, I believe the excuse was that they wanted people to go into their app in order to discover new content.
What they seem to not understand is that integrating with up next will massively boost discoverability and traffic to their app as its so much of a chore to do 2 searches that often people wont bother to go into Netflix and just assume the thing they are looking for is not available.
Imagine the extra traffic they would get if their stuff appeared in the similar items section....
It just makes zero sense for them to abstain in this way and in doing so deliberately hamstring the experience their own customers are choosing to use the AppleTV platform.
They obvious care slightly as we just got the new version of the app...
Another theory to their historical holdout was along the lines of disagreeing with Apple's policies on taking a cut of the subscription if a customer signs up in the app - of course this is long since 'resolved' as streamers do not have to allow signup options in the iOS app. Others such as Disney have accepted this and still integrated so theres literally no reason why Netflix wont.
I remain ever hopeful that someday they will change their minds - after all, in doing so will only make their own customers happier and why they choose to not do something that could make their customer happier is baffling for a business.