That's total croc.
Do you really think Apple gives a flying hoot about you? They make good products to make heaps of money. The more they massage their customers' ego, the more $$$ we are willing to part with, in their direction. People are greedy. They want lots of dollar bills and if it means making good products, then great.
But let's not fool ourselves. The end goal is $$$.
Even good charities see the same. Their end goal is $$$, but the difference is the money gets distributed differently.
No business exists simply to make people happy with $$$ as a secondary target. Those that do exist this way are destined to fail.
ETA, one more thing to add. Those that appear to want to make people happy and have money as a secondary objective are just very clever, and they keep their earnings discreet. A great example of this was FTX. Sam Bankman was seen as a "hippie" geeky guy who just wanted to help to make the world a better place. He would boast of his Prius and was very discreet about his money.
The reality was he was hoarding millions. How much, we will never know, but his goal was $$$. We were just all duped by his "Robin Hood" story. Many fell for it, and even more were stung when it eventually collapsed.