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Wow, Netflix showing something other than active contempt for its users, how about that.

Now sync with the Apple TV app like every other service.
 
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Wow, Netflix showing something other than active contempt for its users, how about that.

Now sync with the Apple TV app like every other service.
You do know there are a lot of us here don’t care for Apple trying to use their TV app to suggest content on everything they can use to suggest their app is so important. :D

So the fact that Netflix is big enough to say no to Apple is perfectly acceptable.
 
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So the ad plan is now superior to the basic plan. Higher resolution and more streams at a lower cost. Their pricing tiers make little sense.

They seem to be making the assumption that everyone prefers to pay a subscription fee and also see ads. They may think this because it makes them more money and they want that to be true.

It may also be sadly true that more people than I realize are willing to buy this. It's sad because I can already see the writing on the wall. I give it ten years absolute max, probably far less, before all streaming services have ads with no option to not have them no matter how much you pay.

It's cable TV all over again.
 
They seem to be making the assumption that everyone prefers to pay a subscription fee and also see ads. They may think this because it makes them more money and they want that to be true.

It may also be sadly true that more people than I realize are willing to buy this. It's sad because I can already see the writing on the wall. I give it ten years absolute max, probably far less, before all streaming services have ads with no option to not have them no matter how much you pay.

It's cable TV all over again.
Yes soon it will be multiple 3m ad blocks with no way to skip them.
 
Literally just announced today lol, Netflix have been charging more for 4K since the beginning
Well Netflix were the first to have 4K so yeah since the beginning applies. Disney + shows up a few years later. HBO MaX and their very limited amount blockbusters in 4K. I don't know how many the 4K Max service will add but a few more is a given. Really when you get down to it Netflix has been the forerunner of it all.

As far as changing more, that mostly belongs to the oldest streaming providers, for a long time it was difficult to be profitable because this business is not for weak companies that don't what they are doing such as AT&T.

You also can't assume that those ad supported VoD hosts will all survive well. I mentioned free ad supported Crackle seems to be in tough times. The code number to allow the tvOS app to function isn't supported now. (broken)
 
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The first time any of the streamers I subscribe to piss me off, Netflix is out. Possibly with whatever service pissed me off, but Netflix for sure.

It's just the least valuable.
 
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Is Netflix actually reading MacRumors comments? They've upped the Basic with Ads plan with HD - which by the way is fine with me - but they keep the more expensive plan at 720p. Who the hell is in charge at Netflix? Oh wait... two guys are co-CEOs, that can explain a lot, you know with the fingerpointing and the likes... oh, I thought he was in charge of that... I didn't do it... Sounds like a lot of bad decisions recently, this company is on fly-by-wire, no one in charge!
 
Is Netflix actually reading MacRumors comments? They've upped the Basic with Ads plan with HD - which by the way is fine with me - but they keep the more expensive plan at 720p. Who the hell is in charge at Netflix? Oh wait... two guys are co-CEOs, that can explain a lot, you know with the fingerpointing and the likes... oh, I thought he was in charge of that... I didn't do it... Sounds like a lot of bad decisions recently, this company is on fly-by-wire, no one in charge!
The Max streaming service will have three different price points available:
  • Max Ad-Lite: $9.99/month or $99.99/year. Includes 2 concurrent streams, 1080p resolution, no offline downloads, and 5.1 surround sound quality. Supported by ads.
  • Max Ad Free: $15.99/month or $149.99/year. Includes 2 concurrent streams, 1080p resolution, 30 offline downloads, and 5.1 surround sound quality.
  • Max Ultimate Ad Free: $19.99/month or $199.99/year. Includes 4 concurrent streams, up to 4K UHD resolution, 100 offline downloads, and Dolby Atmos sound quality.
Vs Netflix today (they are just copying each other)

So this month we’ll upgrade the feature set of our ads plan to include 1080p versus 720p video quality and two concurrent streams in all 12 ads markets – starting with Canada and Spain today. We believe these enhancements will make our offering even more attractive to a broader set of consumers and further strengthen engagement for existing and new subscribers to the ads plan.

Netflix Fubar trailer

 
The Standard plan is 1080p (i.e. Full HD), not 720p.

The Basics plan is 720p as was the Basics with Ads. But the latter is being upgraded to 1080p




You people don't get it.

Since their Basic with Ads ($6.99/mo) plan generates more revenue, and therefore profit, than their Basics ($9.99/mo) with no Ads and Standard ($15.49/mo) plan, why wouldn't Netflix make the Basics with Ads plan better and more attractive than both either the Basics or Standard plans?

It could potentially attract new subscribers to sign up for it who otherwise wouldn't have before due to its lower resolution (than Standard plan) and limit to only 1 device/stream at a time (vs the 2 on the Standard plan)

Even if the Basics with Ads plan gets the subscribers to the Basic $9.99/mo plan or Standard $15.49/mo plan to downgrade to it, Netflix still wins.

As I noted yesterday from the shareholder letter...

In the US for instance, our ads plan already has a total ARM* (subscription + ads) greater than our standard plan. So this month we’ll upgrade the feature set of our ads plan to include 1080p versus 720p video quality and two concurrent streams in all 12 ads markets – starting with Canada and Spain today. We believe these enhancements will make our offering even more attractive to a broader set of consumers and further strengthen engagement for existing and new subscribers to the ads plan.

*ARM = Average Revenue per paid Member


This is a smart business decision.


This doesn't mean "no one has subscribed to it." On the contrary, the Basics with Ads plan is doing better than Netflix anticipated. Again, from their shareholder letter....

... our new ads plan allows us to offer consumers a lower price point. While it’s still very early days, we continue to be pleased with our progress across all key dimensions: member experience, value to advertisers and incremental contribution to our business. Engagement on our ads tier is above our initial expectations and, as expected, we’ve seen very little switching from our standard and premium plans. Also, thanks to our most recent set of licensing deals, our ad-supported plan now has on average ~95% content parity globally (by viewing) with our ads-free plans, including all the latest Netflix shows and movies.

We are pleased with the current performance and trajectory of our per-member advertising economics. In the US for instance, our ads plan already has a total ARM (subscription + ads) greater than our standard plan.
Sorry I meant the Basics plan is 720p, but the Basic with Ads will be 1080p. Seems odd that both won't be 1080p.
 
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The Standard plan is 1080p (i.e. Full HD), not 720p.

The Basics plan is 720p as was the Basics with Ads. But the latter is being upgraded to 1080p




You people don't get it.

Since their Basic with Ads ($6.99/mo) plan generates more revenue, and therefore profit, than their Basics ($9.99/mo) with no Ads and Standard ($15.49/mo) plan, why wouldn't Netflix make the Basics with Ads plan better and more attractive than both either the Basics or Standard plans?

It could potentially attract new subscribers to sign up for it who otherwise wouldn't have before due to its lower resolution (than Standard plan) and limit to only 1 device/stream at a time (vs the 2 on the Standard plan)

Even if the Basics with Ads plan gets the subscribers to the Basic $9.99/mo plan or Standard $15.49/mo plan to downgrade to it, Netflix still wins.

As I noted yesterday from the shareholder letter...

In the US for instance, our ads plan already has a total ARM* (subscription + ads) greater than our standard plan. So this month we’ll upgrade the feature set of our ads plan to include 1080p versus 720p video quality and two concurrent streams in all 12 ads markets – starting with Canada and Spain today. We believe these enhancements will make our offering even more attractive to a broader set of consumers and further strengthen engagement for existing and new subscribers to the ads plan.

*ARM = Average Revenue per paid Member


This is a smart business decision.


This doesn't mean "no one has subscribed to it." On the contrary, the Basics with Ads plan is doing better than Netflix anticipated. Again, from their shareholder letter....

... our new ads plan allows us to offer consumers a lower price point. While it’s still very early days, we continue to be pleased with our progress across all key dimensions: member experience, value to advertisers and incremental contribution to our business. Engagement on our ads tier is above our initial expectations and, as expected, we’ve seen very little switching from our standard and premium plans. Also, thanks to our most recent set of licensing deals, our ad-supported plan now has on average ~95% content parity globally (by viewing) with our ads-free plans, including all the latest Netflix shows and movies.

We are pleased with the current performance and trajectory of our per-member advertising economics. In the US for instance, our ads plan already has a total ARM (subscription + ads) greater than our standard plan.
I get it, I just think they're making things obnoxiously convoluted. 720p + 1080p + 4K + 1080/w ads each with randomly selected numbers of screens + the ability to pay extra to add another screen to share a membership.
 
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Finally! I tried the ad tier and the ads didn't bother me. It was the ****** resolution and only being able to watch on one device at a time.

I might actually go back down to the ad tier now.

Unless they decide to make 4K HDR available on the Standard plan. lol who am I kidding?
 
Netflix needs to get past its inane practice of having different video quality per tier. All tiers need to support 4K etc, and customers choose less when they want to save bandwidth. The tiers need to differentiate in other ways only, like count of simultaneous views. And its also ridiculous that the lower priced plan is better quality than Basic which costs more.
 
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