In the states 4k content is the exception not the norm. It is considered premium content here. OTA 4K is a rarity.Netflix needs to get past its inane practice of having different video quality per tier. All tiers need to support 4K etc, and customers choose less when they want to save bandwidth. The tiers need to differentiate in other ways only, like count of simultaneous views. And its also ridiculous that the lower priced plan is better quality than Basic which costs more.