Netflix Isn't Adding Apple TV Integration After All

[MacRumors]

Earlier today, some Netflix users in the United States began seeing Netflix content in the Apple TV app's Continue Watching queue, which prompted speculation that Netflix was rolling out Apple TV integration.

As it turns out, Netflix content showing up in new places in the Apple TV interface was a bug, and Netflix is not introducing expanded Apple TV functionality. In a statement to The Verge, a Netflix spokesperson confirmed that temporary support for the Continue Watching feature was an error, and it has been rolled back.

Netflix is one of the only major streaming services that has refused to offer integration with the Apple TV app, preferring instead for customers to manage watch lists and browse for content directly in the Netflix app.

Netflix has never supported integration with the built-in content tracking feature in the Apple TV app, so Apple TV users are not able to see Netflix shows and movies in their watchlists. Content from Apple TV+, Hulu, Disney+, Max, Amazon Prime Video, and other services can be tracked with the Apple TV app across Apple devices, but that is not the case for Netflix.

Article Link: Netflix Isn't Adding Apple TV Integration After All

 

[turbineseaplane]

Oh. Well ...
Shoot

I guess we can go back to piling on Netflix, calling them names and talking about how "we are cancelling!"

Cancelling "again", that is

 

[goborgh]

WTF is their problem?

 

[jgreg728]

Ughhhhh what a killjoy. Look at the response to your “bug” and take notes Netflix!!!!

 

[btrach144]

For what they charge, they should give this integration. It’s ridiculous and petty.

 

[nfl46]

Haha. I was like wow.

Netflix integration into Apple TV app
Apple TV app for Android

What a week if both would have happened.

 

[Realityck]

Earlier today, some Netflix users in the United States began seeing Netflix content in the Apple TV app's Continue Watching queue, which prompted speculation that Netflix was rolling out Apple TV integration

Netflix has never supported integration with the built-in content tracking feature in the Apple TV app, so Apple TV users are not able to see Netflix shows and movies in their watchlists. Content from Apple TV+, Hulu, Disney+, Max, Amazon Prime Video, and other services can be tracked with the Apple TV app across Apple devices, but that is not the case for Netflix.

Article Link: Netflix Isn't Adding Apple TV Integration After All

Probably just an Apple TV app mistake, Netflix hasn’t changed anything. Netflix is not a channel in the Apple TV app. Never was.

 

[Spock]

The exciting part of my brain makes me wonder if this is some how related to next weeks Apple announcement. Kind of a strange "bug" to have. Could be a home device or a new Apple TV. But probably not.

 

[Aeronauts]

Maybe someone in Netflix pressed the go button too soon and they have this lined up for release later in the year.

 

[kylelerner]

There is literally no good reason for this not to be implemented.

 

[walnuts]

Ugh how awkward...yes- we see that it looks like we are about offering a feature you clearly want, and clearly we have most of the infrastructure in place to offer this thing you want, but we aren't actually going to offer it.

 

[axantas]

Oh 🤣
At least one programmer will get fired, having revealed, that it is doable.

How embarassing, Netflix...
Thinking, it would be an opportunity to get additional customers, who just wait for this, appears to be completely out of focus. But ok - it is your decision and your money.

 

[surferfb]

Womp Womp. I mean, I unsubscribed around Christmas, and this wouldn't have gotten me back, but seriously, WTF Netflix. You can't get all of our hopes up like that.

 

[L92]

There is literally no good reason for this not to be implemented.

They are the winner. They are the market leader. They don't need this. Everyone else does. Simple as that.

 

[lenard]

Another Walmart

 

[jimmy_john]

Accidentally made their product better - quick - put a stop to it

 

[BigBlur]

Is this integration something that just happens automatically due to the way the Apple TV APIs work, and the app developer needs to write code to explicitly prevent it from happening? If so, I can see it being a bug as they claim.

Or is this integration something that the developer needs to implement themselves? If this is the case, it seems odd that they would be developing a feature that they never intend to support (and call it a bug).

I guess I've always thought it was the latter, so I think there's more to the story here...

 

[Pierre_Ranger]

Netflix is really not the same quality of content than Apple TV+.

 

[2761216]

Netflix is soooo drunk with power for a service with 95% crappy originals.

 

[L92]

Netflix is really not the same quality of content than Apple TV+.

Both of them have their fare share of stinkers tbh.

 

[Realityck]

There is literally no good reason for this not to be implemented.

It’s about Netflix being less prominent then Apple TV app. We all know if every app was just part of Apple TV app what’s the point of tvOS evolving to be more intelligent. Are the other digital receivers have their own proprietary app that does the same. Heavily selling Apple TV +?

 

[ignatius345]

I had a suspicion about that. I went into the Settings app where you can pick which apps show up in Up Next, and Netflix did not have an entry there.

And I think the logic behind not integrating with Up Next is that they'd be sending viewing data to Apple to make that work, and they of course want to hoard that data and make sure their competitor doesn't get it . That's my theory anyway.

 

[moabal]

I'll settle for HDR10+ support.

 

[Xavier]

Lol, better functionality was a bug??

 

[ProbablyDylan]

What is it with the utter contempt these big tech companies have for their customers? Heaven forbid they improve the usability of their products.