Netflix Launching Redesigned TV Experience, AI Search, and Improved Recommendations

[Saturn007]

Netflix's promotion of its new design is telling.

“The redesign, which features fewer titles but more video and animation, is intended to present a sleeker look and get “people to press play, and stay,” the company said.” 🙈 ‼️​

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Netflix Overhauls Its Home Screen for the First Time in 12 Years

The implications for the industry could be significant, given that most other streaming services have copied Netflix’s design.

www.nytimes.com

Sheesh! Netflix's interface is already too noisy and busy — hitting us with LOUD auto-playing of promos and trailers, its own sudden, intrusive Ba-Dum theme, and, like far too many other streaming services, focusing on trying to get viewers to watch other shows in their stable rather than letting us seamlessly return to where we left off.

The last thing we want — or need — is “more video and animation”!

The corporate sloganeering — getting “people to press play, and stay” — is laughable. It shows just how they view customers and how oblivious they are to their own words and what they reveal. They are more intent on Pavlovian conditioning than on satisfying viewers. It's a manipulative, messed-up business model.

On top of all that, they've imposed large percentage price increases several times in the past few years.

This interface change may just be the last straw for many. Hope they get enormous pushback on it.

 

[BMox81]

Multiple updates later and once again the ATV is the only device not to receive the new UI…

Don’t get me wrong we love our ATV’s in our house but it really is a shame that it gets left behind compared to the Fire Sticks/Google TV’s of this world.

 

[SDJim]

Multiple updates later and once again the ATV is the only device not to receive the new UI…

Don’t get me wrong we love our ATV’s in our house but it really is a shame that it gets left behind compared to the Fire Sticks/Google TV’s of this world.

That's not an Apple TV issue, it's a Netflix issue. They refuse to serve Apple TV customers properly - we are second class citizens to them for some reason. They are also the only major streaming service to NOT integrate with the AppleTV app for media searches and Continue Playing.

They get no money from me, and the second they lock me out of my mom's account, I'll never watch Netflix again. I hardly do, as is, due to the aforementioned lack of integration; I forget Netflix is even there.

 

[stocklen]

That's not an Apple TV issue, it's a Netflix issue. They refuse to serve Apple TV customers properly - we are second class citizens to them for some reason. They are also the only major streaming service to NOT integrate with the AppleTV app for media searches and Continue Playing.

They get no money from me, and the second they lock me out of my mom's account, I'll never watch Netflix again. I hardly do, as is, due to the aforementioned lack of integration; I forget Netflix is even there.

I still struggle to understand why Netflix refuses to integrate.

We know they can, and easily - but they wont.

Netflix really spoils the great experience that the Apple TV's watchlist provides and if they did integrate I really dont see the harm it could possibly cause them.
After all, if you use SIRI to search for a show or movie surely if Netflix content appeared then it drives traffic to their app.
Very, very petty and short sighted view.


Also, having sad that in the UK we have a similar issue with BBC iPlayer - arguably the most used non subscription (aside from the license fee) service in the UK.
The BBC wont support 4K (UHD) on the platform and yet they do on most others... and also subtitles - so already very much a second class citizen on the AppleTV - but the app itself hasn't been updated in years now - many years in fact. I appreciate the BBC spread themselves thinly by providing native iPlayer apps for a whole range of platforms and smart TVs but the AppleTV seems to be very low priority for them. I can only assume there just arent the volume of users on the platform to make it worth their while.

 

[markgpearse]

I still struggle to understand why Netflix refuses to integrate.

We know they can, and easily - but they wont.

Netflix really spoils the great experience that the Apple TV's watchlist provides and if they did integrate I really dont see the harm it could possibly cause them.
After all, if you use SIRI to search for a show or movie surely if Netflix content appeared then it drives traffic to their app.
Very, very petty and short sighted view.


Also, having sad that in the UK we have a similar issue with BBC iPlayer - arguably the most used non subscription (aside from the license fee) service in the UK.
The BBC wont support 4K (UHD) on the platform and yet they do on most others... and also subtitles - so already very much a second class citizen on the AppleTV - but the app itself hasn't been updated in years now - many years in fact. I appreciate the BBC spread themselves thinly by providing native iPlayer apps for a whole range of platforms and smart TVs but the AppleTV seems to be very low priority for them. I can only assume there just arent the volume of users on the platform to make it worth their while.

Let's start a change.org petition re: Netflix ATV integration directed at Cook and Sandros!

 

[stocklen]

Let's start a change.org petition re: Netflix ATV integration directed at Cook and Sandros!

im sure that wouldnt help.

However, Im sure its Netflix being stubborn as there must be a reason why literally every other streaming service on the platform seems to have no issue whatsoever integrating fully.

As I said, there seems to be no negatives at all and I hope Apple will continue to try to get them to change their minds.

Im sure it all stems back to some kind of beef Netflix has with the Apple fees policy etc and have decided to not play ball as a result.
I once heard that the reason was also that they wanted people in their app exclusively to discover content - however this is daft as they would get more traffic to their app if people found content via Siri. I know I would if I was searching for a show or movie as I often cant be bothered to so a Siri search and then open Netflix and do the same search over again.

 

[xander49x]

when will they make a native Apple Vision Pro App. When They do that I will open a Netflix account.

 

[stocklen]

when will they make a native Apple Vision Pro App. When They do that I will open a Netflix account.

not for a very, very long time.

It cant be worth the effort for the presumably relatively tiny number of people worldwide that own a VP.

 

[BMox81]

Still no updated UI for the Apple TV…

 

[SactoGuy18]

Still no updated UI for the Apple TV…

I think Netflix may be waiting for TV OS 26 final release before making changes.

 

[BMox81]

I think Netflix may be waiting for TV OS 26 final release before making changes.

Having used the beta throughout I’m not really sure what they would have to wait for given they’ve pushed multiple updates to the ATV in that time.

Such a shame that Netflix can’t get along with Apple.

 

[BMox81]

Update! Version 3.0 (finally) brings the new UI.

 

[stocklen]

Update! Version 3.0 (finally) brings the new UI.

yet still no TV integration.

I dont get this - so petty minded of Netflix - wouldnt hurt them at all to flick that switch.

 

[SactoGuy18]

yet still no TV integration.

I dont get this - so petty minded of Netflix - wouldnt hurt them at all to flick that switch.

I still think Netflix is waiting for the final TVOS 26 release before attempting what you suggested.

 

[stocklen]

I still think Netflix is waiting for the final TVOS 26 release before attempting what you suggested.

why? what reason is there to wait when it works, and has worked for years.

 

[Mousse]

AI search...no thanks.😱