They're never going to make it cheaper for their customers. That would defeat the purpose of their business. But companies hike prices based on a lot of factors - and existing revenue is one of the biggest ones. The point of my post was that all these people complaining about the price being high need to realize that by stealing their service means Netflix is forced to recoup costs of their hosting and bandwidth infrastructure somehow. Prices are higher because of it. It's an industry-wide problem that I think all the major streaming services will begin cracking down on. Disney+ has already been experimenting with ways to lock down their accounts as well.Netflix currently has the most subscribers it's ever had and it's priced the highest it's ever been. Companies don't think "how do we make this cheaper for our customers?" they think only about "how do we extract as much value as possible from our customers?" as that is literally the sole objective of a public company as per US law. The only time you'll ever see a price reduction from a company is if their profit margin is under attack.