If a local cop tells you they don’t go after speeders unless going 10 miles over the speed limit and you get pulled over going 5 miles over the speed limit, that’s on you.
That is not analogous to the situation.
Try this: the local chief of police decides that the police department benefits from ignoring people going up to 10 miles over but doesn't say that officially. They look the other way despite the state law. I get this confirmed from a cop when he pulls me over and tells me it's fine that I was going 5 miles over. Later, the police department decides it no longer benefits them so they begin enforcing. This irritates people because of the sudden change in enforcement.
Not really so clear cut. Send mixed signals and then pretend it was always like that to cover yourself. Give me a break.
And hey, if you can't understand my point—that Netflix is within their rights to do this but that it makes no sense to blame the customer for being annoyed—then I don't know what else to say. You either have financial or personal ties to the company and don't want to admit it, or you're one of those people who have a compulsive need to defend big corporate interests even when they do something dumb.