Netflix Plans Latest Price Hike, Standard Plan Increasing From $11 to $13/Month

Discussion in 'iOS Blog Discussion' started by MacRumors, Jan 15, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Netflix today announced that it will raise the prices for all of its subscription tiers, the latest price hike since November 2017. Specifically, the cheap "Basic" tier will rise from $8 to $9/month, the popular HD "Standard" tier will rise from $11 to $13/month, and the 4K "Premium" tier will rise from $14 to $16/month.


    According to CNBC, the changes take effect immediately for new customers signing up for Netflix, while current subscribers will be grandfathered in to their existing prices for now, and see the price hike emerge over the next three months. The increase represents a jump of between 13 percent and 18 percent, which is Netflix's biggest price increase since it launched streaming 12 years ago.

    Today's report says that the extra cash will be used to pay for Netflix's lofty investment in original shows and films, as well as finance the debt it's recently taken on to "ward off streaming threats" from Apple, Disney, and others.

    Netflix is boosting its original catalog of shows and movies as more companies remove their content from its service and build their own platforms, just like Disney will do with Marvel and Star Wars movies sometime this year. After they're removed from Netflix for good, Disney's streaming service "Disney+" will be the exclusive streaming home of these franchises.

    Netflix is also gearing up for new competition in the streaming market, particularly from Apple's upcoming original television shows. Apple is planning to debut its first string of shows at some point in 2019, and they'll reportedly be free for Apple device owners in the company's TV app, likely taking some streaming time away from Netflix for users who stream on Apple TV.

    In total, this is the fourth price hike for Netflix subscribers in the streaming service's history. The HD Standard tier was priced at $10/month in 2017 before it rose to $11/month in November of that year, and now it will be priced at $13/month.

    During one of the first price hikes in 2016, Netflix CEO Reed Hastings noted that the company saw an "unexpected" loss of subscribers when raising the Standard tier from $8 to $10/month. "Whatever the price is for something, people don't like for it to go up," Hastings admitted at the time.

    Article Link: Netflix Plans Latest Price Hike, Standard Plan Increasing From $11 to $13/Month
  2. thadoggfather Suspended


    Oct 1, 2007
    Pay more for crappier content

    Netflix sucks! Amazon video has been crushing them
  3. BaccaBossMC macrumors regular


    Jul 8, 2016
    Nursing Home of the U.S.
    I remember when Netflix was $9.99/month for HD content PLUS physical disks for movies that weren't available digitally. Glad to know I'm paying more for them to make crappy original content that gets cancelled after one season.
  4. Andres Cantu macrumors 68030

    Andres Cantu

    May 31, 2015
    Rio Grande Valley in South Texas
    Let’s what happens to their business after a price hike. Too unpredictable, could be another Apple. We’ll see!
  5. GizmoDVD macrumors 68000

    Oct 11, 2008
    Ouch. We all get too pay for people sharing accounts.

    Currently I pay for Netflix, DirectvNow (Grandfathered in at $40+HBO) and Amazon (part of prime which I use). I won't get any other services and likely one of them will go.
  6. RowellE macrumors regular


    Mar 5, 2012
    Still worth it. They’ve been releasing some really good stuff lately. Plus it seems like everyday they’re announcing the release of a new movie or TV show.

    They have great licensed content (for now, until all their respective owners start their own streaming service) and they have really good originals as well.
  7. atikalz macrumors regular


    Mar 22, 2016
    The Tim Cook Way: constantly raise the price until your customers walk away. Bye bye!
  8. omihek macrumors 6502


    May 3, 2014
    Salt Lake City, UT
    I guess Bird Box didn't do as well as everyone thought.
  9. ThatGuyInLa macrumors 6502


    Oct 26, 2012
    Glendale, Ca.
    THIS is what will save cable. All these content providers are bailing on Netflix. Making their own services. This is going to back fire and push people back to a single all inclusive provider. Like cable. Whether it be a streamer version(most likely) or the old box. The majority are not going to pay $8 and $10 or more a month for each network/studio’s content. That’s ridiculous. Imagine shelling out $50 a month for just five networks plus your internet provider. Now you’re doing this while making $13 an hour.
  10. BJMRamage macrumors 68020


    Oct 2, 2007
    I would think the opposite. it worked so well, netflix thinks it can raise prices and everybody will be all "I can't wait to see the next Bird Box...let me pay Netflix more $$"
  11. mithion macrumors regular

    Mar 1, 2016
    Reno, NV
    Well it's only natural the price is going up. It takes a really beefy (read expensive) infrastructure to serve HD and 4K streams to millions of customers. Not only that, but sounds like their DVD subscriptions are going down so they have to offset those subsidies with price hikes on their popular streaming platform. Not happy about the price hike, but it's still way way cheaper than cable so still worth it.
  12. Zorn macrumors 6502a


    Feb 14, 2006
    I only ever occasionally look at Netflix because of having a friend's login, but I always just exit out without watching anything. There's never anything on there I want to see, all the familiar content just falls off so they can make 30 new exclusive Adam Sandler movies no one wants. I don't think it's anywhere near worth it for $10-11, and at $13 they are out of their minds.

    Also puts an incredibly sour taste in my mouth the way they jacked up the price just to watch the same stuff at a higher resolution. That's a scumbag practice that should be illegal.
  13. td2243 macrumors 6502

    Mar 14, 2013
    Santa Fe, NM
    I do 2-3 months on, then 2-3 months off. Saves money and when I come back there’s a new batch of content to watch. I’ve been doing that for over a year.
  14. lsutigerfan1976 macrumors 68020

    Sep 14, 2012
    Meh. I almost never watched Netflix. It was just one of those things I kept cause it was only $10.00. With them raising the prices. I’ll just keep them cancelled. I hardly watch any of their content anyhow.
  15. redneckitengineer macrumors 6502


    Oct 27, 2017
    I gave up on Netflix a few years ago. Their content is overrated. I’ll sign up for a month and binge watch Stranger Things then cancel again.
  16. oneMadRssn macrumors 601


    Sep 8, 2011
    New England
    I'll continue paying, because it's still far superior to cable and has the more 4k content than anywhere else.

    That said, the pace of their price increases is worrying. At $16/month, they're now more expensive than HBONow, which has an unbeatable back catalog of original programming.
  17. Nuvi macrumors 65816

    Feb 7, 2008
    In all honesty, Netflix original content are today’s b-movies. I would prefer seeing good licensed movies distributed by Netflix than their originals which more times than not are just fillers.
  18. ryanwarsaw macrumors 68020


    Apr 7, 2007
    I can't see the difference between $11-$13 being a dealbreaker for most people. However if you have a long list of over priced Apple products in your signature you may not be able to afford it any longer. Comparing this price bump to what Apple tried to do is hilarious.
  19. earthTOmitchel Contributing Editor


    Staff Member

    Mar 6, 2015
    This is one of my biggest issues with Netflix, it's too much for me. I just found out about Apostle last week (starring Dan Stevens), and it sounds so insanely up my alley, but I had never even heard of it because it was just immediately buried after it released.

    Unless it's a major series I'm obsessed with, I also tend to forget about Netflix shows I'm watching since it doesn't integrate into the TV app on Apple TV. I really, really hope they change their mind on that.
  20. dominiongamma macrumors 65816

    Oct 19, 2014
    Tempe, Arizona
    They didn’t see it coming that’s why ;-)
  21. BJMRamage macrumors 68020


    Oct 2, 2007

    I can't stand the UX of Netflix. I HATE the immediate pop-up trailer. I prefer to read a synopsis (maybe I am old, I get it) and can quickly read a bunch and move on. but as I stop to look at a thumbnail, then it widens [I lose my place] and a trailer starts to show....or I am going through and pause on a thumbnail, not to look at that specific trailer but just to read all the others.

    finding content is a lost art. it seems way too many content providers wish to "MATCH" you to content. and many times, on Netflix it has sucked. "oh you liked a comedy sitcom about parents and a kid...we think you will like a somber movie with a kid in it...that is awful but we want to raise our % numbers"
  22. AppleMad98004 macrumors 6502

    Aug 23, 2011
    Cylde Hill, WA
    It is still very cheap. Eventually it will be a cable priced service $40-45 for content. Netflix's costs are going to rise dramatically over the next 2-5 years.
  23. decypher44 macrumors 6502


    Feb 24, 2007
    Orange County, CA
    I barely watch Netflix anymore. The content just isn’t there these days. Amazon and Hulu really stepped up. When new seasons of Lost in Space and Stranger Things arrive, I’ll spend some time on N. But unless they have one or two more breakout originals, I just don’t see the value anymore.

    Also to add, this is more of what some of us warned people about “cutting the cord”. You think content creators, distributors, networks and studios would sit idly by? There will be more and more exclusive streaming networks. Now, for people who have a very narrow viewing preference, they’ll be ok. But for those of us who enjoy a wide variety of programming, it’ll be more expensive than “cable”.
  24. doboy macrumors 68020

    Jul 6, 2007
    Damn, price increase plus no more paying for subscription through iTunes for new members so double ouch since you can usually save ~20% on iTunes cards :(

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