Netflix Raising U.S. Prices Yet Again, Premium Plan Now Costs $23/Month

[MacRumors]

Netflix today said that it is increasing the cost of some of its subscription plans in the United States, the UK, and France. Prices will be going up for the Basic and Premium plans in those three countries.

In the United States, the price of the Basic plan will increase from $9.99 to $11.99 per month, while the price of the Premium plan will increase from $19.99 to $22.99 per month. The ad-supported tier price will remain the same at $6.99 per month, as will the $15.49/month Standard plan.

Netflix no longer offers the Basic plan to new subscribers in the United States, but prices will presumably increase for existing subscribers.

The Premium Netflix plan is the only plan that provides access to 4K video streaming and spatial audio. The $15.49 Standard plan and the ad-supported plan are limited to 1080p.

Netflix announced the price hikes in its earnings call for the third quarter of 2023 [PDF], which took place today. Netflix said that it added 8.8 million new subscribers, up from 2.4 million new subscribers in the year-ago quarter. Revenue came in at $8.54 billion, up from $7.9 billion last year.

Subscriber growth comes after Netflix began cracking down on password sharing between households. Netflix says that cancel reaction to the password sharing limitation "continues to be low," exceeding its expectations.

Article Link: Netflix Raising U.S. Prices Yet Again, Premium Plan Now Costs $23/Month

 

[icanhazmac]

Hopefully people will learn this simple, basic, truth:

10 Find a streaming service with content you value
20 Subscribe
30 Consume
40 Cancel subscription
50 Goto 10

There is no reason, other than pure convenience and/or stupidity, to subscribe to them all at once.

 

[GizmoDVD]

Everyone cheered on the writers and actors attempt to get more money. Here are the results!

 

[blazerunner]

LOL, love is inflation.

 

[TonyC28]

Cut the cord, they said.
You’ll save money, they said.

 

[mnsportsgeek]

This is getting kind of ridiculous. Netflix is basically the price of the ad free Disney bundle now.

 

[icanhazmac]

Cut the cord, they said.
You’ll save money, they said.

You can save tons of money, see post #2

 

[subjonas]

Everyone cheered on the writers and actors attempt to get more money. Here are the results!

Probably hahah. Also probably the results of an unsustainable business plan to begin with—licensing all that 3rd party content, producing all that original content, at that initial subscription price. This is the bubble bursting in stages.

 

[iAppleOrchard]

Damn bro... how expensive are they going to get!

$23 / month is ridiculous...

That's like an airtag a month...

 

[Fuzzball84]

I used to love Netflix but haven’t been with them a year now… looking increasingly unlikely I’d go back. In meantime as per another poster here… I’m cycling between some other streaming services.

 

[Fuzzball84]

Damn bro... how expensive are they going to get!

$23 / month is ridiculous...

Everyone will be heading back to Cable at this rate!

 

[Shirasaki]

Sitting here waiting for people lining up shouting “unsubscribe!”.
(And after that, continue to pay Netflix)

 

[itsamacthing]

Sonarr and Plex to download iso files

 

[DFZD]

Netflix hasn’t had a Global Smash Hit since Squid Games in 2021. Their content library was ruling the charts in 2017, now it just reminds us of our childhood spent in the 3rd row of our parents mini van.

 

[sw1tcher]

Netflix announced the price hikes in its earnings call for the third quarter of 2023, which took place today. Netflix said that it added 8.8 million new subscribers, up from 2.4 million new subscribers in the year-ago quarter. Revenue came in at $8.54 billion, up from $7.9 billion last year.

8.8 million new subscribers vs the 5.49 million expected. And they expect the same number of new subscribers for 4th quarter 2023.

And people here said their subscriber growth numbers wouldn't last, that it was a temporary due to password crack down.

The last time they got anywhere this high a subscriber increase was during the pandemic (10.1 million subscribers adds in 2nd quarter 2020)

 

[CMoore515]

Ridiculous. I remember when the Premium plan was $15.99

Gonna have to talk to family about canceling...which will be a fight, but 🤷🏼‍♂️

 

[HiRez]

What the HELL man? It's like every other month they're raising prices while their content is getting worse. Bye bye Netflix, it's been fun. I mean I was bristling when it went over $15, but this is a bridge too far.

 

[cbaca51]

And people will complain…. And still pay for it. These companies know we can’t live without our shows so they know they can get away with it. If we all unsubscribed, they’d roll back their prices in a day. We as a people, have more power then these greedy companies. We just never come together to use that power unfortunately

 

[VisceralRealist]

I thought the password-sharing crackdown meant they wouldn't have to raise prices. 🤔

No, let's just blame striking workers instead. Those poor people at the top--they just can't win.

 

[psxp]

Time to cut back I think.

 

[PommeFruits]

Everyone cheered on the writers and actors attempt to get more money. Here are the results!

Yes it definitely has nothing to do with greedy executives…

 

[sw1tcher]

In the United States, the price of the Basic plan will increase from $9.99 to $11.99 per month, while the price of the Premium plan will increase from $19.99 to $22.99 per month. The ad-supported tier price will remain the same at $6.99 per month, as will the $15.49/month Standard plan.

It's looking as though Netflix is increasing prices on a certain schedule. They've been alternating between January and October price increase announcements since October 2017.

Oct 2015
Basic = $7.99/mo --> $7.99/mo
Standard = $8.99/mo --> $9.99/mo
Premium = $11.99/mo --> $11.99/mo

Oct 2017
Basic = $7.99/mo --> $7.99/mo
Standard = $9.99/mo --> $10.99/mo
Premium = $11.99/mo --> $13.99/mo

Jan 2019
Basic = $7.99/mo --> $8.99/mo
Standard = $10.99/mo --> $12.99/mo
Premium = $13.99/mo --> $15.99/mo

Oct. 2020
Basic = $8.99/mo --> $8.99/mo
Standard = $12.99/mo --> $13.99/mo
Premium = $15.99/mo --> $17.99/mo

Jan. 14, 2022
Basic = $8.99/mo --> $9.99/mo
Standard = $13.99/mo --> $15.49/mo
Premium = $17.99/mo --> $19.99/mo

Oct 18, 2023
Standard with ads = $6.99/mo --> $6.99/mo
Basic = $9.99/mo --> $11.99/mo
Standard = $15.49/mo --> $15.49/mo
Premium = $19.99/mo --> $22.99/mo



Which would mean next price increase announcement is in Jan 2025

 

[GizmoDVD]

Everyone will be heading back to Cable at this rate!

I'll play.

To watch what? Scripted has been heavily reduced, there is not even a Fall season. writers strike just ended but the actors are no where done. Most cable networks (USA/TBS/TNT etc,) no longer even have scripted programming at all. So what are they going back for exactly and why are they spending $80+ for it instead of just subbing to a few streamers?

 

[ulkeshkosh]

Once my kid is off to college, I'll be cancelling Netflix. I'm so tired of these prices creeping up as if the service deserves it. What's different now from 8 years ago when it was half the price (for the high end tier)? This is unfettered greed, yet again.

 

[Octavius8]

Looks like cable all over again… ads in our tv, just kind of wireless. All streaming want is to switch to ad based tiers because there is bigger profit. F-you!. Torrents will be back from the dead!