ATV+ is destined to be a niche service, with some great documentaries and shows and mini series with progressive societal themes. And the occasional good movie. I’m not expecting it to ever become more than that. And while I very much like the content, I’m afraid most people will ignore the service due to the confusing way it’s put in the market and the limited amount of content. Netflix has nothing to worry about, especially if it keeps improving its service.