OK if this is about a marketplace provider getting a cut of sales then why wouldn’t Apple get a cut of any sales that occurred via an iOS app? Why is it just media (or the cut of a app purchase for non free apps)? If I buy something using the Target app Apple doesn’t get a cut. If I pay for an Uber using their app Apple doesn’t get a cut. But they should get a cut of books, movies, music, magazines? Why? Just because Apple competes directly in those categories?
It also ignores that retail stores are a limited physical space.