Sky are f*cked if they have to pull the Atlantic channel and lose that content to Netflix - you can't get that channel even if you sign up to get Sky's channels through Virgin.Literally a day after I caved and bought The Wire on Apple TV/iTunes 🤣 (Though this deal will take 12–18 months to finalise, so no harm really. Just amused me.)
Not sure whether this is good for consumers or not tbh. In the UK Now TV have all the HBO catalogue, which is their main value proposition, so they're in trouble. Guess we'll see how much Netflix hike the price up once they add HBO, but their library is going to be pretty great once all this is in.
That's before Apple come gunning for their F1 rights in a few years, and Amazon continue their march for the footy content (which I don't watch, but obviously Sky Sports is a huge draw to them).