.
Their combined market share in video streaming is like 36% or something in the U.S., and most probably less elsewhere. Not much more than the 24% that you described as Apple being a “
minor player”.
That is a bit of a squishy number. The streaming services are not all that exclusively used.
One , there is a market share by (usage: watch list or time ) One watch list metric is:
- Amazon Prime Video: 22%
- Netflix: 21%
- Max (formerly HBO Max): 13%
- Disney+: 12%
- Hulu: 11%
- Paramount+: 9%
- Apple TV+: 7%
- Peacock: 1%
Disney aggregates to 23% here . Max+Netflix is 34%
The Watch times numbers are likely substantially different. ( YouTube , Tubi , Pluto , etc would need to be included there also )
However , not taking into account how many are watching multiple sources. ( folks likely have watch lists on multiple platforms. Which have longer watch list doesn’t make it exclusive )
Second , if look for how many services people subscribe to then Average US household use about 4 streaming apps. If this means going from 4 to 3 that is a substantial change ( close to if had let ABC and NBC collapse into one back in the big 3 TV days ).
The problem here is bundling into larger blocks . If DoJ put a constraint on this that they had to offer a ‘slimmer and cheaper’ HBOmax service. Then less negative consumer impact. [ making people pay for stuff they increasingly don’t watch via huge bundling is the core “monopoly power” should be trying to limit here. Discovery streaming didn't completely disappear with WB acquisition . ]
Can plainly see the negative consumer impacts to bundling in the linear TV context where most providers there are finally working to chop the bundles up to control costs. ( want more sports? pay more or loose content )
P.S. if look at time spent watching ( one USA measure )
Top Streamers by Share (Mid-2025 Nielsen Data)
So the court case would first be a battle of what is the market the share should be measured in. AppleAtV disappears if start looking at hours watched.