Netflix Warning Grandfathered Customers About Monthly Price Hike Coming in May

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 9, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    In January, Netflix announced that it was raising the prices for all of its subscription tiers, making the popular "Standard" tier increase from $10.99/month to $12.99/month. This change took effect immediately for new customers signing up for Netflix, while existing customers were grandfathered into their prices for a limited time.


    That time is now almost up, as Netflix has begun emailing grandfathered customers on the day of their subscription renewal, warning them that their monthly subscription cost will be going up in May. A warning will also appear within the Netflix mobile app. This change affects all tiers: the cheap "Basic" tier will rise from $7.99 to $8.99/month, the popular HD "Standard" tier will rise from $10.99 to $12.99/month, and the 4K "Premium" tier will rise from $13.99 to $15.99/month.

    In the email, Netflix says that this price hike is required to improve the service so that subscribers can have "even more" TV shows and movies to enjoy. Netflix has been quickly increasing the amount of original content on its service as third parties remove their films and TV shows and create their own streaming platforms, like Disney has done for its upcoming service Disney+. In order to fund all of the original productions, subscription costs have now increased for all Netflix users.
    This new price hike represents a jump of between 13 percent and 18 percent, which is Netflix's biggest price increase since it launched streaming 12 years ago. According to a CNBC report, Netflix will also use the extra cash to finance debt that it's recently taken on to "ward off streaming threats" from rivals like Apple, which just revealed its Apple TV+ streaming service that's set to launch later in 2019.

    As of 2019, this is the fourth price hike for Netflix subscribers in the streaming service's history. The HD Standard tier was priced at $7.99/month, rose to $8.99/month in 2014, and then to $9.99/month in 2016, when CEO Reed Hastings reported an "unexpected" loss of subscribers due to the hike. In November 2017 the tier rose to $10.99/month, and now it will be priced at $12.99/month.

    Article Link: Netflix Warning Grandfathered Customers About Monthly Price Hike Coming in May
  2. outskirtsofinfinity macrumors regular


    Aug 2, 2017
    With Kanopy, MUBI and now the Criterion Channel, I personally don't really see much need for Netflix any more...
  3. Unity451 macrumors regular


    Aug 29, 2011
  4. Johnny Steps macrumors 6502

    Johnny Steps

    Jun 29, 2011
    Man that message reeks of corporate fisted PR nonsense. It weirdly seems better and less insulting if they would just be straight forward.
  5. Jssmith83 macrumors newbie


    Sep 11, 2016
    Same, I hope they continue to do so, or I might have to cut something out soon. I’m tired of all these subscriptions
  6. JetTester macrumors 6502

    Feb 12, 2014
    Dropped Netflix a couple years ago. Now I'm even happier that I did!
  7. Mr. Donahue macrumors 6502

    Mr. Donahue

    Sep 17, 2014
    Bye bye Netflix. You too greedy too fast. You ain’t HBO. HBO isn’t even HBO and you charging HBO prices!!!!! Eeeek!
  8. JustinM80 macrumors member


    Feb 16, 2019
  9. trainwrecka macrumors 6502


    Apr 24, 2007
    Probably the only reason I still have it. I enjoyed Lost in Space, Stranger Things, and a few comedy specials... other than that, it is just my "The Office" subscription service.
  10. Saipher macrumors demi-god


    Oct 25, 2014
    Excuses... There is no need for "even more" content. People can barely keep up with what it's already there.
  11. mlabonte21 macrumors member


    Jul 1, 2015
    For just an extra $2, you can get:
    • All Marvel Shows Cancelled
    • All Disney/Pixar/Marvel Movies removed by years-end
    • Airplay Support Removed
    What a bargain!!
  12. johnparjr macrumors 6502a


    May 10, 2005
    Dropped my subscription from the ultra hd down to the lowest level
  13. subjonas macrumors 68000

    Feb 10, 2014
    There are less subscribers because they raise the price.
    They raise the price because there are less subscribers.
    It’s a vicious cycle.
  14. felixroqu3 macrumors 6502


    Mar 5, 2012
    New York, NY
    I don't understand. Netflix was introduced so people can "cut cable off" because it was cheaper. Now third parties are removing their content from Netflix because they want to launch their own streaming services which will probably cost the same as Netflix. So cable is now pretty much out of the picture(compared to 10 years ago), BUT now there are tons of different streaming services to choose from. This is like the cable era all over again.
  15. Mr. Donahue macrumors 6502

    Mr. Donahue

    Sep 17, 2014
    Best comment ever. That’s exactly what’s happening.
  16. nutmac macrumors 68040

    Mar 30, 2004
    Also, requiring customers to spend $3/month extra just to get 4K HDR is just price gouging. $12.99/month plan should offer the best quality available. Original programmings from Amazon Prime, upcoming Apple TV+, and YouTube all offer 4K HDR at no additional cost.
  17. jbachandouris macrumors 601


    Aug 18, 2009
    Upstate NY
    I barely use Netflix at all and the Marvel shows were the only draw.

    My son wanted me to keep it, so I did. Now Hulu DROPPED their prices while Netflix raised theirs?!?
  18. thisisnotmyname macrumors 68000


    Oct 22, 2014
    known but velocity indeterminate
    I'm not price sensitive but the other actions they've taken (removing AirPlay, blocking VPN, auto-play videos, etc...) have had me thinking about canceling. I'm not there yet.... yet.
  19. PurringPigeon macrumors newbie


    Feb 22, 2016
    I don't see the value in the continued price increases and I cancelled my subscription.
  20. fairuz macrumors 68000


    Aug 27, 2017
    Silicon Valley
    The TV show market doesn't have much to do with the medium through which they send the video. Netflix was an innovator, but now others are catching up. Pretty sure I said this would happen a few years ago.
  21. ghostface147 macrumors 68030


    May 28, 2008
    Agreed, although I wonder if there is a limit or if it’ll get to be too much and they cancel the promotion. Nothing lasts forever.
  22. fairuz macrumors 68000


    Aug 27, 2017
    Silicon Valley
    Eh, I don't think you can complain about "price gouging" for getting 1080p instead of 4K. This is beyond "first world problems." And there are alternatives anyway.
    --- Post Merged, Apr 9, 2019 ---
    I agree, and the AirPlay announcement was even worse. "We don't want to play video on devices we haven't certified" or whatever. Glad I'm not subscribed. I get offended by these things more than I should, haha
  23. Ghost31 macrumors 68020


    Jun 9, 2015
    Netflix has way more content than hbo
    --- Post Merged, Apr 9, 2019 ---
    Do people realize Netflix paying for content and even making their own costs billions of dollars? They either have to lose content, have their library turn stale and lose customers, or raise the price and keep making good stuff and piss off others who don’t wanna pay a dollar or two more month. It’s lose lose.

    But for what I get, I consider it to be one of the best values out of everything I pay for. I could easily JUST have Netflix and be totally happy with what I get. In a time with a million streaming services vying for your money, that’s saying something
  24. QCassidy352 macrumors G4


    Mar 20, 2003
    Bay Area
    Yes but so much of what’s on Netflix is awful. They create a ton of stuff and throw it all at the wall. It’s very hit or miss. HBO has much more consistent high quality (though they have occasional garbage as well)

    And I say that as a long time Netflix subscriber who has no plans to cancel.
  25. ThatGuyInLa, Apr 9, 2019
    Last edited: Apr 9, 2019

    ThatGuyInLa macrumors 6502


    Oct 26, 2012
    Glendale, Ca.
    Well. If their original content mostly sucks and they keep raising prices...I mean...they could always fall back to just renting discs again. Everyone still uses those. Right?

    Now there is a little bit of news this week that Netflix is buying the Egyptian theater in Hollywood. Eh’hem.

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