You can bet that if Netflix had their way, they'd offer all their content across the board in every market -- this is surely a move forced by their agreements with the owners of the content, who want to wring every penny out of international distribution, have agreements in those places with other distributors, etc. Same people responsible for those fun "region-locked" DVDs and Blu-Rays...Stopping VPN's and changing a grandfathered price? Oh Netflix... bad choices.
Speaking of Apple TV, it's these byzantine content licensing agreements that are keeping Apple from starting their own Internet-based cable alternative package. The dinosaurs aren't giving up their power without a fight!