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Usually i take the review as person only.. that may not mean its fake, and may not men its a false product, only to THEM, which to ME means noting because its just a personal view. Just because someone doesn't like it, doesn't mean others won't.

I see this stuff all the time on eBay, but it doesn't put me off from buying...

I reckon, if you only favor on the 90-100% positive only/mostly positive then your not looking at the big picture.. The odd negative or even 50/50 can be tolerated.
I seen reviews that say the product they received was horrible and what I got was ok. It’s possible they got a bad item, and sometimes I’ve gotten junk, but as previously stated, it’s easy to return usually. One time I ordered a gaming chair (computer gaming) that took some talking to return because it was on the narrow side. I won the argument because the dimensions were not adequated posted on the item and return shipping (third party seller) was $50, which they paid.
 
In all the years I've shopped at Amazon, I have only needed to return one item, and that was an external battery pack which had the wrong kind of ports/cables so I couldn't use it. The description had sounded as though it was just what I needed but that didn't turn out to be the case after all, so either someone sent the wrong thing or it had not been described accurately in the first place. That return was painless and I was refunded promptly, so not a big deal.
 
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