That's not a myth at all.
Its a sales and marketing strategy that works very well with many many people.
Maybe not particularly with you or me neither but you gotta admit many many people fall for it😉
Dude this rings true for people that are not paying attention to the details. And those details usually being interest and fees that they do not account for when seeing a monthly price. This is not the case for something that is literally a cost split evenly by 24 months. Why is this so hard to comprehend.