Do you mean that the Air gets pushed up a notch into the $1200 area? I could imagine that. Still, though, the prices of Macs have been falling for 15 years now and I don't see that changing too much.I don't like it . I feel it's going to make regular macs more expensive, slowly but surely
I would love to be wrong but I do not believe one second that the company that charges desktop wheels and monitor stands for close to $1k and still continue to charge atrociously expansive upgrade on RAM / Storage on macbooks will canibalize its MBAs which sell pretty well with someing lower end at 599. 599 is just too competitive, Timmy wants a juicy margin. 799 maybe but 599 is copium
Once again I would love to be wrong but you don't become a trillion dollar company by canibalizing your product line.
I don't like it . I feel it's going to make regular macs more expensive, slowly but surely
The trick is to make it compelling enough, but limited enough, that spending $200-300 more suddenly seems cost-savvy.I would love to be wrong but I do not believe one second that the company that charges desktop wheels and monitor stands for close to $1k and still continue to charge atrociously expansive upgrade on RAM / Storage on macbooks will canibalize its MBAs which sell pretty well with someing lower end at 599. 599 is just too competitive, Timmy wants a juicy margin. 799 maybe but 599 is copium
Once again I would love to be wrong but you don't become a trillion dollar company by canibalizing your product line.
The trick is to make it compelling enough, but limited enough, that spending $200-300 more suddenly seems cost-savvy.
Apple's rumored new more affordable MacBook could have a starting price as low as $599 and launch as soon as this year, according to a new report out of Asia.
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We first learned of Apple's low-cost MacBook plans in late June, when analyst Ming-Chi Kuo said the company was developing a "more affordable" 13-inch laptop (the analyst did not mention a price) that would with compete with Chromebooks and drive MacBook purchases.
Kuo said the new MacBook is set to use an A18 Pro chip, which debuted in the iPhone 16 Pro last year. That would make it the first Mac powered by an iPhone chip. So far, all Apple silicon Macs have used M-series chips, which feature more cores, greater memory capacity, and improved external display support.
The analyst said he expected the model to enter mass production late in the fourth quarter of 2025 or early in the first quarter of 2026. Today, DigiTimes has independently corroborated Kuo's prediction and suggested that the MacBook will start between $599 and $699. The current 13-inch MacBook Air starts at $999 in the U.S. (or $899 under Apple's student discount).
Today's report adds that the laptop will have a 12.9-inch display, making it slightly smaller than the MacBook Air's 13.6-inch screen. DigiTimes reports that some components are expected to enter mass production by the end of the third quarter of 2025 – a schedule that could see full system assembly begin before the end of the year.
Final assembly is expected to take place at Quanta's facilities in the fourth quarter, with the laptop becoming commercially available in late 2025 or early 2026, similar to Kuo's launch estimation.
According to market projections, annual shipments of the low-cost MacBook could reach between 5 million and 7 million units, potentially boosting Apple's total MacBook volume from the current 17 million to 18 million units by 30% to 40%.
Kuo believes the more-affordable MacBook will feature an ultra-thin, lightweight design and could come in Silver, Blue, Pink, and Yellow finishes.
One thing to bear in mind is that the A18 Pro chip lacks Thunderbolt support, so the new MacBook would likely be equipped with regular USB-C ports. But that's unlikely to be a deal-breaker for customers seeking the most affordable Mac they can get their hands on. Would you be interested in such a laptop? Let us know in the comments.
Article Link: New 12.9-Inch MacBook Could Launch This Year Starting at $599
Smaller form factor would do it for me. I loved my 12" MacBook despite its performance limitations. Stick an Apple Silicon chip in it and I would buy it again without hesitation.Apple has been selling M1 Air on Walmart at $599 for a long time. Why would people get excited for a $599 MacBook with an iPhone chip?
Apple's rumored new more affordable MacBook could have a starting price as low as $599 and launch as soon as this year, according to a new report out of Asia.
![]()
We first learned of Apple's low-cost MacBook plans in late June, when analyst Ming-Chi Kuo said the company was developing a "more affordable" 13-inch laptop (the analyst did not mention a price) that would with compete with Chromebooks and drive MacBook purchases.
Kuo said the new MacBook is set to use an A18 Pro chip, which debuted in the iPhone 16 Pro last year. That would make it the first Mac powered by an iPhone chip. So far, all Apple silicon Macs have used M-series chips, which feature more cores, greater memory capacity, and improved external display support.
The analyst said he expected the model to enter mass production late in the fourth quarter of 2025 or early in the first quarter of 2026. Today, DigiTimes has independently corroborated Kuo's prediction and suggested that the MacBook will start between $599 and $699. The current 13-inch MacBook Air starts at $999 in the U.S. (or $899 under Apple's student discount).
Today's report adds that the laptop will have a 12.9-inch display, making it slightly smaller than the MacBook Air's 13.6-inch screen. DigiTimes reports that some components are expected to enter mass production by the end of the third quarter of 2025 – a schedule that could see full system assembly begin before the end of the year.
Final assembly is expected to take place at Quanta's facilities in the fourth quarter, with the laptop becoming commercially available in late 2025 or early 2026, similar to Kuo's launch estimation.
According to market projections, annual shipments of the low-cost MacBook could reach between 5 million and 7 million units, potentially boosting Apple's total MacBook volume from the current 17 million to 18 million units by 30% to 40%.
Kuo believes the more-affordable MacBook will feature an ultra-thin, lightweight design and could come in Silver, Blue, Pink, and Yellow finishes.
One thing to bear in mind is that the A18 Pro chip lacks Thunderbolt support, so the new MacBook would likely be equipped with regular USB-C ports. But that's unlikely to be a deal-breaker for customers seeking the most affordable Mac they can get their hands on. Would you be interested in such a laptop? Let us know in the comments.
Article Link: New 12.9-Inch MacBook Could Launch This Year Starting at $599
Not at $599, but the product doesn’t make sense without cellular (Apple C1) as an option.Wonder if it will be offered with cellular? 🤣 🤣 🤣
... and slower. Why use the M2?M2 would been more reasonable.
It all sounds very exciting until you read DigiTimes. At this point you know it’s nowhere near accurate and this is pure conjecture.
Apple's rumored new more affordable MacBook could have a starting price as low as $599 and launch as soon as this year, according to a new report out of Asia.
![]()
We first learned of Apple's low-cost MacBook plans in late June, when analyst Ming-Chi Kuo said the company was developing a "more affordable" 13-inch laptop (the analyst did not mention a price) that would with compete with Chromebooks and drive MacBook purchases.
Kuo said the new MacBook is set to use an A18 Pro chip, which debuted in the iPhone 16 Pro last year. That would make it the first Mac powered by an iPhone chip. So far, all Apple silicon Macs have used M-series chips, which feature more cores, greater memory capacity, and improved external display support.
The analyst said he expected the model to enter mass production late in the fourth quarter of 2025 or early in the first quarter of 2026. Today, DigiTimes has independently corroborated Kuo's prediction and suggested that the MacBook will start between $599 and $699. The current 13-inch MacBook Air starts at $999 in the U.S. (or $899 under Apple's student discount).
Today's report adds that the laptop will have a 12.9-inch display, making it slightly smaller than the MacBook Air's 13.6-inch screen. DigiTimes reports that some components are expected to enter mass production by the end of the third quarter of 2025 – a schedule that could see full system assembly begin before the end of the year.
Final assembly is expected to take place at Quanta's facilities in the fourth quarter, with the laptop becoming commercially available in late 2025 or early 2026, similar to Kuo's launch estimation.
According to market projections, annual shipments of the low-cost MacBook could reach between 5 million and 7 million units, potentially boosting Apple's total MacBook volume from the current 17 million to 18 million units by 30% to 40%.
Kuo believes the more-affordable MacBook will feature an ultra-thin, lightweight design and could come in Silver, Blue, Pink, and Yellow finishes.
One thing to bear in mind is that the A18 Pro chip lacks Thunderbolt support, so the new MacBook would likely be equipped with regular USB-C ports. But that's unlikely to be a deal-breaker for customers seeking the most affordable Mac they can get their hands on. Would you be interested in such a laptop? Let us know in the comments.
Article Link: New 12.9-Inch MacBook Could Launch This Year Starting at $599