Hey, I don't like paying for extra memory, but at least I know I can get extra memory. Apple really needs to get over this thinness thing and start putting bigger batteries in their phones. The new 6 and 6s power case is PROOF POSITIVE that folks want BIGGER BATTERIES for their PREMIUM PRICED PHONE. I think Apple makes the best devices. But I just went to Android because I wanted a bigger battery and didn't want a PLUS size phone. I do miss IOS, but I think I can make do with my lower priced phone with a honking battery.