SURPRISE due for us at NAB beyond speed bumped iBooks, PowerBooks & PowerMacs
Macrumors said:
In perhaps an obvious prediction, more evidence appears to point to new product announcements at the NAB conference during the week of April 19th.
Apple has already
notified the press of a media event on April 18th 2004.
The invitation read:
A GIF of the invitation can be found
here.
The Los Angeles Final Cut Pro User Group will be having Final Cut Pro Product Designer Brian Meaney and Product Manager Paul Saconne to speak and answer questions on "something super secret". Other anonymous tips have pointed to at least a Shake Update during the NAB conference.
Well folks, I've heard the same thing now from a 3rd person in a position to know, that APPLE has a "surprise" in store for us that we have yet to guess, affecting
TV and the Mac
Apparently, the announcement could have been made as early as March 23rd, but was delayed until NAB this coming week in April because of the specific tie-in to Broadcast TV.
That's the NEWS.
The RUMORS (unconfirmed guesses) are that Apple has (pure speculation):
A. a new large Display incorporating HD TV; 30"?
B. upgraded FinalCut Pro to handle
- HD TV broadcast video & cine; improved and made easier AC3 surround sound editing
- provided for multiple cameras shooting the same scene (A/B roll?)
- interfaced with new camcorders having expanded capabilities that are about to be released by Panasonic, JVC, SONY, and Pioneer; the full extent of which may not be revealed until their release, not Apple's
- a new APPLE TV oriented product involving an 80GB firewire hard drive, something other than an LCD display monitor, and either for the "home market" or tied to non-linear camcorder memory avoiding tape (sort of a firewire iPod for your camcorder at under $200)
C. new PowerMacs will showcase a new video/audio interface specifically designed for "TV broadcast", including HD TV, and will further improve the position of Macs with the video, broadcast, and music industries.
NO ONE would tell what the products specifically are, or how they have come to be in the know. However, it was clear that their contact with the "surprise" has been long term and intimate, and that the events over the next 3 months will be a culmination of that relationship with Apple.
They do NOT expect Apple to release ALL THAT IT HAS during NAB with a hint that to do so would be overwhelming to the public and not in Apple's best interest. Looks like we are going to get "spoon fed" by a series of "surprises" that when viewed collectively will be quite a blockbuster.
They are saying that Apple and Uncle Steve have
NOT been quietly twiddling their thumbs with a broad grin on their faces
listening to Apple Music downloaded into iTunes on a new iPod or iPod Mini,
drinking Pepsi and collecting yellow bottle caps, while
watching Apple Studio Displays fly out the warehouses at discounted prices... all for nothing.
EXPECT TO BE SURPRISED, but not necessarily all at once

.
The best part may be watching the faces of those few anti-Mac pro-PC prophets who have been ardently predicting the DEMISE of Apple and DOOM for the Mac
as they eat **** and ...(vile things happen to them, like being chained to a SONY or DELL IBM-compatible PC of their choice loaded with AOL and MS products, tied only to the internet with a 56k modem but having the use of a new PC USB webcam and AIM/AV)
Disgusting & cruel, isn't it.
