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How about fixing Apple Mail first, and then just give the so-called "Plus" version to your faithful customers? Remember us, the silly fools who still use the Mac OS version of your increasingly buggy and non-functioning mail app?
 
Is Loup Ventures basing their speculation on solid leads or projecting their wishful thinkings?

While Podcast+ sounds very plausible, Health+, Mail+, Maps+, and Stocks+ are extremely unlikely to materialize. For instance, if Apple is thinking about offering brokerage service, it would be free via integration with third party services (e.g., E*TRADE, Robinhood).
 
This sounds like it would be just charging for features that should be implemented as updates any way. Scheduling and automation for mail, destination tweaking, ‘leveraging health data to present an offering into telemedicine’?!?!
 
This sounds awful. Part of makes Apple great is that they have great apps already installed on the iPhone that see continued improvement. I understand some apps as services, like music and games. Those required content creators for you to consume said content. Making future mail or maps improvements into a premium subscription? That's when Apple jumps the shark. No thanks, not going to be nickled and dimed by the 37 millionth subscription service.
I don't think they would make anyone pay for Mail+ and Maps+, probably they will use them to attract people into Apple One, such as it will be exclusive for Apple One subscribers
 
“Podcasts+”

the exact kinda BS that Apple would never participate in—and if they did, it would fail as hard as News+, Newsstand, Ping…G4 cube anyone?

Apple literally invented the platform on which free podcasting took off (yeah iPodderX existed before that, it’s like saying cheap mp3 players existed before the iPod). There will be an egregiously negative customer reaction if this happens.

(also—the exact kind of shot-in-the-dark prediction that an analyst would make just because they want it to happen. y’alls Apple stocks are doing FINE.)
 
This sounds like a nightmare scenario but sounds inevitable. Days of new functionality for free is coming to an end. iMessage+, FaceTime+, Photos+ incoming no doubt. Wouldn't be surprised if pro apps go sub model too.
Who knows, maybe they will offer "pro" versions of those apps only to iPhone Pro and iPad Pro users 😄
 
I don't think they would make anyone pay for Mail+ and Maps+, probably they will use them to attract people into Apple One, such as it will be exclusive for Apple One subscribers
That's still garbage. You're still expected to pay for a subscription for things that should be free and built into the app as is. Unless we're talking custom domains in mail and a personal concierge in Maps, then charging for new improvements to those apps as a service is terrible for the user.
 
That's some arm-chair journalism right there. He literally added a + next to apple's main apps, tried to figure out what that might mean, gave up on some, and called it a day.

Wait til you see
Clock+
Messages+
Notes+
Settings+
App Store+
Apple Store+
FaceTime+
Etc...
 
I don’t have an issue with paying for podcasts, so long as that payment isn’t tied to a specific podcast player. I find Joe Rogan insufferable but signing him to an exclusive Spotify deal was gross. Add that to the list of reasons I won’t use Spotify. Don’t make the same mistakes Apple.
Actually, what I think would be amusing would be signing exclusives, keeping the content free and available via any player, but required that any other directory listing them included the message “An Apple Podcast+ Exclusive freely made available” and included a lead-in for those not Apple Podcasts+ subscribers that played the same message at the beginning. :-D
 
Great way to cripple regular mail and charge more for Mail+ features.
I see this as a way to limit the basic free functionality, unfortunately.

..until one day we'll see 'you trying to read more than 3 emails today. In order to unlock more mails, subscribe to + services at 9.99 a week'...
 
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Mail+... what?

This comment seems like the only real feature they could add.
They could also add delegate functionality (so that my admin could act on my behalf), something exchange offers, and compliance features for business users. Cannot think of much else, but I would be curious.
 
Really? Then please provide me a link to an Apple document explaining how to do this. I'm not looking for anything hacky or simply forwarding.
I think he is thinking about using Mail as a client for domain not at Apple (IMAP/Exchange client).
 
As long as we're speculating, it could also include QuickTime Player+.
 
How about fixing Apple Mail first, and then just give the so-called "Plus" version to your faithful customers? Remember us, the silly fools who still use the Mac OS version of your increasingly buggy and non-functioning mail app?



Apple Mail works great for me. And is reliable, over a variety of Mac platforms.

I think you might find some benefit to a masked and socially distanced trip to the Apple Genius Bar seeking help for your non-functioning mail app.

Good luck!
 
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I just want Apple to make a debit card. Can Apple just be my bank? I love the features of Apple Card and having both could really tie together nicely.
 
I dont understand the usefulness of Apple TV, I got 12 months subscription for free and when I open up the app all I can see is $ signs everywhere making the subscription worthless. Why bother with the subsctiption if the app asks you to pay again to be able to watch something. Maybe Im doing something wrong or maybe its a country restriction.
 
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The only thing keeping me from Fitness+ is I don't want to get notifications, I have turned off notifications, but I stillget notifications. "You have closed your exercise ring". "You have closed your activity ring". I even tried to set it so high I would never reach it, but ... there's a max, dang!!! Sign me up for the 2TB of iCloud, but please please please shut up! (PPPSU to coin a phrase where none exists) 🍸🙀
 
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When Apple One permits the selection of service to bundle then I will subscribe. Don't need Games or News. iCloud storage, Music and Apple TV+ is more my taste.
 
I dont understand the usefulness of Apple TV, I got 12 months subscription for free and when I open up the app all I can see is $ signs everywhere making the subscription worthless. Why bother with the subsctiption if the app asks you to pay again to be able to watch something. Maybe Im doing something wrong or maybe its a country restriction.
with the year free subscription, we get free apple tv shows like, ummmm that news room series, a football coach sitcom showshow and ummmm the baby something one. i prob wont renew mine in may
 
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“How can we model the Toll Highway with more of our services?”
For which services do you feel they are doing this? They offer iCloud Mail, Calendar and some amount of storage free. iWork is now also free and offers a web version as well. All the services they currently are for things that have direct costs (storage, shows, news, music and games).
There’s a friction point in many experiences where people start to really hate something even if they still use it. For me it would be this. The experience transforms from loving a product to “I have to pay now because I need it but now I hate them like indentured servants hate their overlords.”
Agreed as a concept, but so far I have not seen any example of this with Apple’s services.
The very first time I hated something Apple did was years ago when they “revamped” Keynote and cost me some capability in my business - still, years later not as good or capable.
You mean the product that used to cost $30, then dropped to $10 and is now free? Certainly see how you would feel like an “indentured servant” using the thing they give you for free. If you do not feel it meets your needs, I might suggest you look at one of the paid alternatives to see if there is one that more meets your needs.

Many more things since then and that friction point is really, really close. Anyone remember the time when virtually no one said anything bad about Apple?
Nope, as that time never existed. System 7 could not print when it shipped. Macs were too expensive, did not have enough to software, OS X left all the real Mac apps behind, why can I not still run my 68K apps, etc.
Kinda a common thing now right? I HOPE someone at Apple really looks at our comments and takes them to heart.
There are many decisions that Apple has made with which I do not agree (among them getting rid of WiFi access points and routers), and many things I wish they would fix (like making it possible to merge Apple IDs), but over all I think they have been on a positive trajectory.
 
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