“How can we model the Toll Highway with more of our services?”
For which services do you feel they are doing this? They offer iCloud Mail, Calendar and some amount of storage free. iWork is now also free and offers a web version as well. All the services they currently are for things that have direct costs (storage, shows, news, music and games).
There’s a friction point in many experiences where people start to really hate something even if they still use it. For me it would be this. The experience transforms from loving a product to “I have to pay now because I need it but now I hate them like indentured servants hate their overlords.”
Agreed as a concept, but so far I have not seen any example of this with Apple’s services.
The very first time I hated something Apple did was years ago when they “revamped” Keynote and cost me some capability in my business - still, years later not as good or capable.
You mean the product that used to cost $30, then dropped to $10 and is now free? Certainly see how you would feel like an “indentured servant” using the thing they give you for free. If you do not feel it meets your needs, I might suggest you look at one of the paid alternatives to see if there is one that more meets your needs.
Many more things since then and that friction point is really, really close. Anyone remember the time when virtually no one said anything bad about Apple?
Nope, as that time never existed. System 7 could not print when it shipped. Macs were too expensive, did not have enough to software, OS X left all the real Mac apps behind, why can I not still run my 68K apps,
etc.
Kinda a common thing now right? I HOPE someone at Apple really looks at our comments and takes them to heart.
There are many decisions that Apple has made with which I do not agree (among them getting rid of WiFi access points and routers), and many things I wish they would fix (like making it possible to merge Apple IDs), but over all I think they have been on a positive trajectory.
