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I really don't understand it.

I thought their pivot to Services revenue as a growth area would lead to less expensive ATV boxes & dongles to get people "in". It seems like, instead, they cheaped out and just put the ATV App on all the junk TV operating systems/platforms.

It really is amazing how crummy the usage experience is on so many of the built-in TV platforms. Laggy, confusing, stuff moving around, ADs all over, god only knows how much tracking & data harvesting/selling -- just bleh 🤮
Reminds me of vision pro, apple needs to make profit off the hardware and software but now they just aren't going to get sales. Apple is drunk off the success of the iPhone.
 
Still no news about a refresh? I have the second Gen and I am waiting for a new one. I wouldn't mind the newer 4K cause it has HDR 10. Was hoping they would announce something by now.
 
it’s 99% September or October
& will only be available after iOS 27 is out.
The fact they have deliberately delayed release because of this probably means that it will have some proper screen time (finally) & hopefully the feature set will make it a compelling device.
It will die as a mainstream device because of it’s enormous, in comparison, price.

No HDMI Stick, No Pro version, just the exact same looking box, which is a massive mistake, with industry leading internals, which very few will actually care about.
With the price hikes and lack of innovation this is a perfect product that will be in less than 0.5% of homes, because Apple will be Apple about it.

I’m so so so hoping I have got that last bit wrong and an altered looking tv box with a sub £130 price point is coming but I’d put good money against them trying to actively get this into people’s homes on a big scale.
No Neo TV coming, only ultra WiFi and ultra+Ethernet at ultra premium prices 😞
 
it’s 99% September or October
& will only be available after iOS 27 is out.
The fact they have deliberately delayed release because of this probably means that it will have some proper screen time (finally) & hopefully the feature set will make it a compelling device.
It will die as a mainstream device because of it’s enormous, in comparison, price.

No HDMI Stick, No Pro version, just the exact same looking box, which is a massive mistake, with industry leading internals, which very few will actually care about.
With the price hikes and lack of innovation this is a perfect product that will be in less than 0.5% of homes, because Apple will be Apple about it.

I’m so so so hoping I have got that last bit wrong and an altered looking tv box with a sub £130 price point is coming but I’d put good money against them trying to actively get this into people’s homes on a big scale.
No Neo TV coming, only ultra WiFi and ultra+Ethernet at ultra premium prices 😞
Good Points! I am hoping they add more to it but I am being hopeful. I will be happy just to get HDR 10, I have my Apple TV hard wired in now so it better not only be a wireless version.

I agree with the small amount of people buying it especially with most modern TVs having their own OS and now can sometimes stream higher quality than Apple TV. Not even mentioning the cheaper fire stick etc.
 
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I have
  • A High end 65” TCL - Google TV in Apps only mode
  • I have an Amazon Fire TV stick, Android with sideload version 😉 (not the new Vega stick), its a total ad ridden bloatware version like them all
  • also 3 Roku TV’s. Extremely easy to use by anyone who has ever used them
  • 1 basic Apple TV Box
Tell me what the 4K Apple TV does or will do that makes any or all of these redundant (apart from Ads, or lack of)

Ideally as I have said I’d love a new very powerful box and 3 mildly powerful sticks that all do Apple Intelligence can offload needed performance to the box as a space type device.
 
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