New Apple Via del Corso Retail Store in Rome, Italy Opens May 27

[1258186]

No they don’t. The one at the Louvre looked nothing like the one in Grand Central, which looks nothing like the one in Union Square in San Francisco, which looks nothing like the one at the Paris Opera. None of these look very much like the one at Infinity Loop, or Apple Soho. The one on University Avenue in Palo Alto looks different inside than the one at Stanford Mall a mile or two away.

They all look the same inside. Same tables, same chairs, same staff uniform. No different to McDonalds.

 

[Realityck]

They all look the same inside. Same tables, same chairs, same staff uniform. No different to McDonalds.

Is the simple modern furniture they use in most Apple stores a bad thing? Most of the time you are standing in front of tables with their wares on top anyway, not like you notice chairs to sit on in most images except in the back.

 

[Smartwatchlover]

Talking about functional & minimalist showroom concept I came across this and I was quite shocked to see how innovative and visionary was Olivetti back in 1954….

The Olivetti Store, set to conquer Fifth Avenue - Italian Ways

In 1954, the Olivetti Store opened on New York’s Fifth Avenue – the center of the world’s wealth and business world at the time, especially in the stretch between 34th and 59th Street. For the United States, 1954 was a year of important achievements. The country was at the international helm of...

www.italianways.com

I guess that Apple may have got some inspiration from them when opening the first Apple store

 

[mayga1]

All this perceived opulence for an electronic product. Apple has been selling itself as a luxury brand for years. Someday, the rubber has to meet the road that their manufactured and orchestrated reputation precedes themselves and there isn't much correlation between their products and luxury. Meanwhile, somebody (consumers) has to pay for the cost of opulence.