New Apple Watch Ads Showcase Messaging, Fitness, Maps and Apple Pay

[MacRumors]

Apple debuted a new series of Apple Watch ads aimed at simply showing off specific features. The new ads, which are all set against bright backgrounds and feature people using their Watches for specific purposes, show off the device's fitness and messaging capabilities in addition to Apple Pay and Maps.

The first two ads, "Sing" and "Date" feature people using Apple Watch's messaging capabilities to live their lives. In "Sing", the user sends someone an audio message of a song he's singing.

In "Date", actress Lake Bell, who is the narrator of the iPhone 6s commercial, enjoys a night out and is updated on her child via Messages.

The second two ads, "Train" and "Cycle", showcase the Apple Watch's fitness capabilities. In "Train", boxer Gennady Gennadyevich Golovkin can be seen checking his heart rate as he air boxes.

In "Cycle," a user is completing their indoor cycling exercise and watching it get recorded by the Apple Watch.

In "Ride", a user is shown driving around until they stop to ask Siri for directions. The Apple Watch then provides directions to her destination and she departs.

Finally, in "Sprinkle", a mother carrying a child is shown using her Apple Watch to pay for more ice cream after one of her daughters drops her ice cream.

The new ads come nearly 2 weeks after the Cupertino company released watchOS 2 for the device, which adds native app support, new watch faces and third-party complications. Earlier today, Apple and Hermes launched the Apple Watch Hermes Collection in select Apple Stores and Hermes retail stores.

Article Link: New Apple Watch Ads Showcase Messaging, Fitness, Maps and Apple Pay

 

[farewelwilliams]

they cut out over 30 minutes of footage that showed the Apple Watch was loading.

 

[chriscrk]

I thought the one of the guy singing was a joke

 

[840quadra]

The environments and the filming for these is just striking me as odd, as if they are in some type of pastel dreamworld with poor lighting. I really like the Apple watch, but these likely wouldn't compel me to get one.

Honestly not been impressed with Apple ads in the past year or so.

 

[mtneer]

Just in time. Seems like the Watch was losing its initial buzz. Although I have been tempted, I decided against the Apple Watch, partly because of Apple's track record with first generation products. I am keen to see what Apple comes up with Apple Watch 2.

 

[JCrz]

In "Date", actress Lake Bell, who is the narrator of the iPhone 6s commercial, enjoys a night out and is updated on her child via Messages.

Reality: By the time she actually receives the messages, her children are in college.

 

[ghost187]

Does the watch "edition" come with a complementary "date" with that woman?

 

[haruhiko]

I wish there were more than 20 native apps for the Apple Watch.

 

[jimbobb24]

Mom - if your child drops their ice cream they learn a valuable lesson about gravity, loss, hardship, and taking care of your ice cream. What are you, made of money?

 

[pat500000]

how about an ad where your OS X El Capitan is filled with bugs?

 

[Rogifan]

Just in time. Seems like the Watch was losing its initial buzz. Although I have been tempted, I decided against the Apple Watch, partly because of Apple's track record with first generation products. I am keen to see what Apple comes up with Apple Watch 2.

Seems like Apple Watch was losing buzz based on?

 

[coltman75]

Wow, really pretty ads! I like how they're short and sweet, and really do show a small bite of life with an Apple Watch! The ad team is really on their A-game with these.

 

[SchneiderMan]

I think Apple lost its touch. These ads aren't as good as the ones from a few years ago.

 

[AFDoc]

Am I the only one that hates these? The date commercial is ridiculous. If this is what the team apple chose made... maybe they need better people picking the team.

Wow, really pretty ads! I like how they're short and sweet, and really do show a small bite of life with an Apple Watch! The ad team is really on their A-game with these.

guess we a completely different set of commercials..... now THIS is a good commercial IMHO: http://www.ispot.tv/ad/ALwI/delta-airlines-the-other-side

 

[AustinIllini]

The Apple Watch is terrible at half these things.

 

[tmiw]

Reality: you still have to sign for that ice cream, or possibly even have to go dig your iPhone out of your pocket/purse and find the last four digits in Wallet to give the clerk.

(Someone had to.)

 

[lk400]

they cut out over 30 minutes of footage that showed the Apple Watch was loading.

Good one! Yes - especially in maps or loading the picture in messages. I wish it was as fast as the advertisements show.

 

[AngerDanger]

This one reminds me a lot of my childhood. Ma would take me and my sibling to the nondescript world of vagueness, and we'd stand for hours and hours. It was delightful.

The thing about the ice-cream is that it was physically impossible to hold on to for more than two minutes. The invisible vendor made sure of it.

 

[lk400]

Are these backgrounds iOS7/8/9 icons?

 

[mtneer]

Seems like Apple Watch was losing buzz based on?

Completely anecdotal - conversations amongst friends, relatives etc and the fact that the only Apple Watch I have seen so far was on an Apple employee's wrist.

 

[Jakexb]

THIS is how you advertise electronic jewelry.

I agree with the poster who said this is A-Game advertising. In 15 seconds, they set a unique look that I can't say matches anything else on TV and managed to show blip of relevant functionality. Nothing about 3rd party apps (as they don't work amazingly well), just quick notifs, fitness, Apple Pay. And it's all done in a stylish and feminine tone, which is rare for electronics ads -- which are usually skew masculine.

I can see them not being a hit on this board, but they're not going after dudes that hang out on MacRumors. Fascinating to watch.

 

[Jakexb]

Completely anecdotal - conversations amongst friends, relatives etc and the fact that the only Apple Watch I have seen so far was on an Apple employee's wrist.

I see at least one or two on the subway in NYC each day.

 

[rp2011]

Finally some decent watch ads. Someone should be fired for the antidepressant medication looking previous ones.

It's a hands-free device! Someone finally let the advertising department in on that little secret!

 

[ferdinandcc]

I'm surprised to see so much negativity here. These are the best ads Apple has done in a long time, to my eyes. While not as iconic as the iPod silhouette campaign or the Mac vs PC campaign, these are the first ads in quite a while to even come close to having a *chance* at becoming halfway iconic. The backgrounds alone are terrific, and the music choices so far are so much more upbeat than the direction Apple's ads have been headed lately. I agree with Jakexb. This is how you advertise electronic jewelry.

 

[darcyf]

Finally some decent watch ads. Someone should be fired for the antidepressant medication looking previous ones.

It's a hands-free device! Someone finally let the advertising department in on that little secret!

How is it hands free?

I can take my iPhone out of my pocket and take advantage of essentially all its features with one hand.

With the Watch, you need to engage both hands to do anything other than glance the time and some complications -- and even then you can't do anything with the hand you wear your watch under while you're glancing.

The iPhone isn't hands free by any stretch but the Watch is even less so.