New Apple Watch Ads Showcase Messaging, Fitness, Maps and Apple Pay

[DiceMoney]

The only commercial that is at least tolerable, was the one with the boxer, i like the beat in the background, overall very obnoxious ads.

 

[htownapple]

GGG is a beast (the boxer)

 

[rp2011]

I'm surprised to see so much negativity here. These are the best ads Apple has done in a long time, to my eyes. While not as iconic as the iPod silhouette campaign or the Mac vs PC campaign, these are the first ads in quite a while to even come close to having a *chance* at becoming halfway iconic. The backgrounds alone are terrific, and the music choices so far are so much more upbeat than the direction Apple's ads have been headed lately. I agree with Jakexb. This is how you advertise electronic jewelry.

Because these are aimed at people under 50 years of age

 

[JoEw]

Reality: you still have to sign for that ice cream, or possibly even have to go dig your iPhone out of your pocket/purse and find the last four digits in Wallet to give the clerk.

(Someone had to.)

Don't own a credit card?

 

[wesk702]

Reality: you still have to sign for that ice cream, or possibly even have to go dig your iPhone out of your pocket/purse and find the last four digits in Wallet to give the clerk.

(Someone had to.)

Never ran into this and I pay with apple pay on 60% of my purchases.

 

[haruhiko]

How is it hands free?

I can take my iPhone out of my pocket and take advantage of essentially all its features with one hand.

With the Watch, you need to engage both hands to do anything other than glance the time and some complications -- and even then you can't do anything with the hand you wear your watch under while you're glancing.

The iPhone isn't hands free by any stretch but the Watch is even less so.

Lift up arm, watch face activated, "Hey Siri".

 

[frisken]

THIS is how you advertise electronic jewelry.

I agree with the poster who said this is A-Game advertising. In 15 seconds, they set a unique look that I can't say matches anything else on TV and managed to show blip of relevant functionality. Nothing about 3rd party apps (as they don't work amazingly well), just quick notifs, fitness, Apple Pay. And it's all done in a stylish and feminine tone, which is rare for electronics ads -- which are usually skew masculine.

I can see them not being a hit on this board, but they're not going after dudes that hang out on MacRumors. Fascinating to watch.

Logged in just to up-vote this post. Well said.

 

[SlipperySlop]

Just in time. Seems like the Watch was losing its initial buzz.

Not in my experience. I keep on meeting people who have just purchased the watch. I think it's doing better than ever.

 

[bplxxiv]

Okay... now this is getting extremely dumb and desperate!

 

[Mtmspa]

Completely anecdotal - conversations amongst friends, relatives etc and the fact that the only Apple Watch I have seen so far was on an Apple employee's wrist.

I see them everywhere. There are at least a dozen people at work that have one. Many people at the gym have them. And amazingly, they all love the Apple Watch. You need new friends.

 

[Asclepio]

they remind me this lol

 

[SchneiderMan]

This one reminds me a lot of my childhood. Ma would take me and my sibling to the nondescript world of vagueness, and we'd stand for hours and hours. It was delightful.

The thing about the ice-cream is that it was physically impossible to hold on to for more than two minutes. The invisible vendor made sure of it.

It's really mashed potatoes with sprinkles on it

 

[appledefenceforce]

Love the style of these new ads! Hopefully there will be similar ads for Apple music too.

 

[gcmexico]

GGG is a beast (the boxer)

about to write something about that...GGG is the middle weight champion of the world, most feared boxer on the planet...should have been highlighted on the commercial...and macrumors could have shown a little more respect than just "boxer"

 

[MikePLP]

I'm surprised to see so much negativity here. These are the best ads Apple has done in a long time, to my eyes. ...

You're surprised? Are you new to this board? Half of the posters aren't even Apple users, they're just trolling.

 

[MikePLP]

Completely anecdotal - conversations amongst friends, relatives etc and the fact that the only Apple Watch I have seen so far was on an Apple employee's wrist.

Nobody buys android anymore because none of my friend/family have it. Great logic.

 

[MH01]

Lift up arm, watch face activated, "Hey Siri".

In theory yes. In reality, Siri does not always listen, and you find yourself repeating multiple times, to a point where it's easier just to manually do a task.

I've owned the watch since launch, and it not hands free. It's about as hands free as using Siri on my iPhone 6s, I don't .... I find it quicker to navigate one handed, and also I feel like an idiot talking to a device in public.

 

[Noble Actual]

So the Apple Watch actually seems like a great device to use if your visiting Candyland.

Probably not really useful in the real world.

 

[MH01]

I'm surprised to see so much negativity here. These are the best ads Apple has done in a long time, to my eyes. While not as iconic as the iPod silhouette campaign or the Mac vs PC campaign, these are the first ads in quite a while to even come close to having a *chance* at becoming halfway iconic. The backgrounds alone are terrific, and the music choices so far are so much more upbeat than the direction Apple's ads have been headed lately. I agree with Jakexb. This is how you advertise electronic jewelry.

People might be superised by your positively comparing these to the iPod silhouette and get a Mac compaign.

In my opinion , there is nothing that has come out in the last few years, ad compaign wise that comes close to those iconic campaigns.

More so I wish my watch was 1/2 fast as portrayed in these ads. Some functions take longer to complete then the ads themselves.

 

[IslandLife]

THIS is how you advertise electronic jewelry.

I can see them not being a hit on this board, but they're not going after dudes that hang out on MacRumors. Fascinating to watch.

I know ... WHAT is up with all the negative nannies on this Board? If you hate everything Apple so much, go do it somewhere else!

 

[jdillings]

So instead of two people ignoring each other and staring at their phones, they will now ignore each other and stare at their watches.

 

[ksuyen]

I'm surprised to see so much negativity here. These are the best ads Apple has done in a long time, to my eyes. While not as iconic as the iPod silhouette campaign or the Mac vs PC campaign, these are the first ads in quite a while to even come close to having a *chance* at becoming halfway iconic. The backgrounds alone are terrific, and the music choices so far are so much more upbeat than the direction Apple's ads have been headed lately. I agree with Jakexb. This is how you advertise electronic jewelry.

Welcome to MR Forum. In here, most people think they are the expert and should run Apple company instead of Tim. Or designed Apple products instead of John. Or this case, create an Ads. Sadly, the truth is, none is ever qualified (far from it). Talk is easy

In half cases, as someone pointed out, they are trolls. MR really needs to fix this, too many rotten bugs spoiling the forums.

 

[BrodieApple]

how about an ad where your OS X El Capitan is filled with bugs?

has less bugs for me, and speed and battery much improved

 

[ksuyen]

has less bugs for me, and speed and battery much improved

Pat500000 is just a troll, ignore 'it'.

 

[carrrrrlos]

Did they commission Clu to film this in some back alley in Tron City?