People really consider the current iphone 5 and upcoming iphone 6 thin? Thin by American bulky standards? 
No better battery... There is no way they could increase battery space... they must make the phone thinner. (Johnny only works in 2D) Not until iPhone is thin enough to be a lethal edged weapon. Then we'll have to use cases to not cut ourselves. (But we will be able to shave with it too, so Johnny can keep that shine!)Just want better battery.. Already know the product will be brilliant..
I just cannot wait! I am sure Apple won't sacrifice on screen quality.
Consumers. With every iPhone release, the phone gets thinner and sales go up. So clearly, the consumer wants them thinner.
Only Apple. Lots of people here will claim they covet "thinner" but I speculate that that is mostly driven by them knowing Apple is going thinner so they want what Apple is going to give. You'll find few (any?) griping about the onerous thickness of the 5s or 5. And when Apple launched the 4, 5 and 5s, there were few-to-none griping about it being "too thick".
I think the rhythm of spinning "thinnest" at each launch event has simply set in such that it becomes a quest with every re-design. It's no longer the market faulting how heavy or thick the current generation device is now; it's just something that is internally important for marketing spin. I'm sure 20 guys will come back spinning how they desperately need an even thinner iPhone to try to rationalize it but I bet it would be hard to find any of those 20 griping about the thickness of their current iPhone in any other thread.
Graphene ICs, batteries and displays allow devices which have a height of < 1000 nanometers.Cmon with the "thinner is better" obsession. Make it a little thicker and give me twice the battery life. Is that so hard?
That's not why Sharp faces risk. The once-a-year product refresh is relatively predictable, so it's not a high source of risk. It's hard to guess to specifically what Sharp's risk is because it depends on the details of their contract with Apple. But I'd guess their biggest risk is if a device does worse than projections (the internal projections between Apple and Sharp, that is, which I'm sure are a hotly negotiated part of their contract.)
Consumers. With every iPhone release, the phone gets thinner and sales go up. So clearly, the consumer wants them thinner.
I'm going to go out on a limb here and say it's the market which has purchased 500 million of them.
When people start lining up to buy thick phones instead of iPhones, Apple might change course
I would really love if that Apple logo glowed for notifications.
You know some indicator that you have a notification
so thin, it'll make it even harder to pick up from the table than the 5S!
I want thin BEZELS the body is already thin enough
People can buy a thin iPhone 6 and put it in a case for that adds battery life. Then they will be happy (or miserable, but it will be because they like being miserable). Those who like the thin iPhone 6 can enjoy their iPhone 6 without the case. Everyone's happy. Problem solved.People can't buy thicker iPhones because there are no such choices. Roll out an iPhone 6 at- say- the thickness of the iPhone 5s and cram that space with battery to deliver a benefit of better battery life and see what people choose. Even in this thread, you can see lots of people longing for battery life instead of "thinner". How do we get thinner? By shrinking the thing that takes up most of the space inside the iPhone. What is that? The battery. How can we shrink the battery? By engineering more energy efficiency into the chips. What's that get us? The spin of "thinnest" with "about the same battery life". How about: "just as thin as the iPhone 5s with double the battery life"? Which would we rather have "even thinner" or "double the battery life"?
Who is driving this thin obsession?
Hmmm, if the profile is thin enough and the battery is thinner, this might allow people to carry two iPhones in the same pocket for all-day usability!![]()
Only Apple. Lots of people here will claim they covet "thinner" but I speculate that that is mostly driven by them knowing Apple is going thinner so they want what Apple is going to give. You'll find few (any?) griping about the onerous thickness of the 5s or 5. And when Apple launched the 4, 5 and 5s, there were few-to-none griping about it being "too thick".
I think the rhythm of spinning "thinnest" at each launch event has simply set in such that it becomes a quest with every re-design. It's no longer the market faulting how heavy or thick the current generation device is now; it's just something that is internally important for marketing spin. I'm sure 20 guys will come back spinning how they desperately need an even thinner iPhone to try to rationalize it but I bet it would be hard to find any of those 20 griping about the thickness of their current iPhone in any other thread.
People can buy a thin iPhone 6 and put it in a case for that adds battery life. Then they will be happy (or miserable, but it will be because they like being miserable). Those who like the thin iPhone 6 can enjoy their iPhone 6 without the case. Everyone's happy. Problem solved.
But a thick iPhone 6 can't be made thinner, so only the ones obsessed with thickness would have a chance at happiness.
No better battery... There is no way they could increase battery space... they must make the phone thinner. (Johnny only works in 2D) Not until iPhone is thin enough to be a lethal edged weapon. Then we'll have to use cases to not cut ourselves. (But we will be able to shave with it too, so Johnny can keep that shine!)
People can buy a thin iPhone 6 and put it in a case for that adds battery life. Then they will be happy (or miserable, but it will be because they like being miserable). Those who like the thin iPhone 6 can enjoy their iPhone 6 without the case. Everyone's happy. Problem solved.
But a thick iPhone 6 can't be made thinner, so only the ones obsessed with thickness would have a chance at happiness.
I think the rhythm of spinning "thinnest" at each launch event has simply set in such that it becomes a quest with every re-design. It's no longer the market faulting how heavy or thick the current generation device is now; it's just something that is internally important for marketing spin. I'm sure 20 guys will come back spinning how they desperately need an even thinner iPhone to try to rationalize it but I bet it would be hard to find any of those 20 griping about the thickness of their current iPhone in any other thread.
What for? Gimmick? Current LED does the same (turn on LED for Alert in Accessibility)
People can't buy thicker iPhones because there are no such choices. Roll out an iPhone 6 at- say- the thickness of the iPhone 5s and cram that space with battery to deliver a benefit of better battery life and see what people choose. Even in this thread, you can see lots of people longing for battery life instead of "thinner". How do we get thinner? By shrinking the thing that takes up most of the space inside the iPhone. What is that? The battery. How can we shrink the battery? By engineering more energy efficiency into the chips. What's that get us? The spin of "thinnest" with "about the same battery life". How about: "just as thin as the iPhone 5s with double the battery life"? Which would we rather have "even thinner" or "double the battery life"?
Isn't this just what is said every year, this could be 2012 , or 2016 and you'd be saying the exact same thing right?
Personally, I'd like my phone to be as thin and flexible as a credit card, maybe slightly thinner and slightly more flexible.
How thick do you want yours to be? A couple of inches, like a stone tablet?
Cmon with the "thinner is better" obsession. Make it a little thicker and give me twice the battery life. Is that so hard?
I just cannot wait! I am sure Apple won't sacrifice on screen quality.