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Battery life has always been every cellphones problem and for now looks like it isn't going away anytime soon
As for these Mockups , I wouldn't put to much credibility in them. It's the end of June production likely hasn't started yet so where are these parts coming from??
 
Ogg likes big fone!!

Take a poll of objective people and I bet the vote for "same thickness" or "slightly thinner" with "much longer battery life" would significantly thrash, "thinnest possible body with the same battery life."

I'm not 100% sure what you mean by "objective people", but I reckon Apple might have done a bit of their own research on this very question...

Turns out, most people have realised that if they want extra long battery life they plug their phone into one of the many many different battery cases available, that's what I do.

but only when I know I'll be needing it, the rest of the time I have a thin light phone, best of both worlds right?

As far as I'm concerned you could be complaining that the iPhone isn't sturdy enough for you to use on a building site, and you want everyone to have a big sturdy phone because you haven't realised yet that you can just buy a big sturdy case to put it in.

See, it doesn't work the other way does it!
If Apple make a big sturdy, waterproof, long battery life, large speakers iPhone, then I can't put it into a special case to make it thin and light again!
 
See, it doesn't work the other way does it!
If Apple make a big sturdy, waterproof, long battery life, large speakers iPhone, then I can't put it into a special case to make it thin and light again!

Well, you could always buy the thin and light model.
 
The sales volume spin is- IMO- the weakest argument for or against any one feature or benefit of anything. 500 million in sales is not a vote for thinner over thicker; it's a vote for iPhones as a whole, great benefits and not-so-great issues we have to tolerate if we want an iPhone. Else...

Suicides are up so clearly more people want to kill themselves
Murders are up so clearly more people want to kill each other
Oil sales are up so clearly people want higher-priced gas
War casualties are up so clearly more people want to fight wars
Drug use is up so clearly more people want to use drugs
Government revenue is up so clearly more people want bigger government
World population is up so clearly more people want bigger crowds
Windows OS far outsells OS X, so clearly Windows is far better than OS X
Android devices far outsell iOS devices, so clearly Android is much more desirable than iOS
And on and on.



People can't buy thicker iPhones because there are no such choices. Roll out an iPhone 6 at- say- the thickness of the iPhone 5s and cram that space with battery to deliver a benefit of better battery life and see what people choose. Even in this thread, you can see lots of people longing for battery life instead of "thinner". How do we get thinner? By shrinking the thing that takes up most of the space inside the iPhone. What is that? The battery. How can we shrink the battery? By engineering more energy efficiency into the chips. What's that get us? The spin of "thinnest" with "about the same battery life". How about: "just as thin as the iPhone 5s with double the battery life"? Which would we rather have "even thinner" or "double the battery life"?

Personally, I'd rather have a smaller, lighter phone.
I have to charge my phone every night. Every other night isn't really an improvement from my perspective. That doesn't really change the equation. Now, if the tradeoff was charge it once a week or so (like an iPad, e.g.) vs. thinner phone then you'd have my attention.
 
Lol, why would people want thinner bezels? If there's any change to the bezel, it'd be very minor to the top and bottom. It definitely would cause problems otherwise.

Besides more potential, what's the damage with getting thinner phones? Y'all sound like the funny people complaining about the light weight..
 
Could this be Quantum Dot Enhancement Film as the backlight?

As first seen on last year's Amazon Fire tablets, QDEF offers the best colour reproduction and brightness available today.

However the Amazon Fire uses polluting cadmium quantum dots. Apple will need to use Nanoco's cadmium-free quantum dots which may not be shipping in high enough volumes at the moment.
 
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Can't wait until all the threads about uneven backlighting, lol. Hope not…
 
IMO the iPhone 5 I have is thin enough and too light. :apple: should advertise the iPhone 6 as "just as thin as the last model, but with twice the battery life". Even if they had to increase the thickness a bit, it still wouldn't bother me.

No one moves to Android because the offer thinner phones.
 
This is getting seriously ridiculous - and a digital form of OCD. Thinner is not always better because you need to compromise are areas due to limited space and size. Aesthetically it may look fantastic, but in reality something is lost - whether a feature or functionality. This obsession Apple is going to cause more issues and complaints about battery life - again because its so thin.
 
I'm going to go out on a limb here and say it's the market which has purchased 500 million of them.

When people start lining up to buy thick phones instead of iPhones, Apple might change course.:rolleyes:

You ARE going out on a limb if you think the reason the market has purchased that many is because it is getting thinner. I would be willing to bet that if they had the choice of two phones with the same features, but one is the thickness and weight of an iPhone 5s with double the battery and one is the projected thickness and weight of the iPhone 6, the majority would take the one with the better battery. I bet most would even take the better battery if it required the thickness and weight of the 4s.
 
I'm not 100% sure what you mean by "objective people", but I reckon Apple might have done a bit of their own research on this very question...

Turns out, most people have realised that if they want extra long battery life they plug their phone into one of the many many different battery cases available, that's what I do.

but only when I know I'll be needing it, the rest of the time I have a thin light phone, best of both worlds right?

As far as I'm concerned you could be complaining that the iPhone isn't sturdy enough for you to use on a building site, and you want everyone to have a big sturdy phone because you haven't realised yet that you can just buy a big sturdy case to put it in.

See, it doesn't work the other way does it!
If Apple make a big sturdy, waterproof, long battery life, large speakers iPhone, then I can't put it into a special case to make it thin and light again!


First off, wrong: http://bokardo.com/archives/steve-jobs-on-why-apple-doesnt-do-market-research/

Second of all, that is not the best of both worlds. That's having to decide between two worlds. Their is a point of diminishing returns on making a phone thinner. At some point it effects the grip. For many people with normal hands that is being approached already so for those people they are forced to buy a case even if they don't want one.

More importantly, battery life is one of, if not THE biggest complaint you see from iPhone users. I absolutely NEVER hear anyone complain that the iPhone is too thick or heavy. So taking a form that is already astoundingly light and thin and making it even more so in lieu of addressing battery life makes no sense.

To me Apple does an extraordinary job of figuring out what users want before they even ask for it. I just think they are completely missing the boat on this one and if you listen to or read opinions of the subject objectively it would be hard to miss that point.
 

Well, they sure had done enough research as evidenced in the Samsung-trials to know that the market wants what they do not have.

Anyway, that is a ridiculous statement, which is probably both taken out of context and then further misunderstood. There is more to market research than just running focus groups, and it is 100% certain that Apple does market research. And loads and loads of it.
 
They are watching us...right now.













.......................................so maybe we should start to post all the things that are the OPPOSITE of what we actually want. :D:D
 
Well, they sure had done enough research as evidenced in the Samsung-trials to know that the market wants what they do not have.

Anyway, that is a ridiculous statement, which is probably both taken out of context and then further misunderstood. There is more to market research than just running focus groups, and it is 100% certain that Apple does market research. And loads and loads of it.

OK, so you are saying that because of the Samsung trial, that proves they have done market research that shows people are clamoring for a phone even lighter and thinner than the 5s? Over improved battery performance? Or do you just want to disagree at the expense of addressing the point of the conversation?
 
OK, so you are saying that because of the Samsung trial, that proves they have done market research that shows people are clamoring for a phone even lighter and thinner than the 5s? Over improved battery performance?

No, I'm saying that Apple does market research. What that research tells them and what they do with that data is up to Apple. Don't know about that.
 
It's frustrating. I would much rather have my phone carry an extra 1mm or two if it meant my battery would last all day.


I think it is the right way for the future.
When apple eventually bring an iphone that can unfold into a tablet, they will have more experience than the competition in keeping the devices thin and light.
 
the case is closed


I said Apple have done their own research into what people want.
This is completely different than asking people what they want.

Do you see the difference? This is probably the root of why we disagree on this issue.

Second of all, that is not the best of both worlds. That's having to decide between two worlds. Their is a point of diminishing returns on making a phone thinner. At some point it effects the grip. For many people with normal hands that is being approached already so for those people they are forced to buy a case even if they don't want one.

Me having a thin light phone most of the time, and then putting it inside a thicker heavier battery case when I want to longer running time really IS the best of both worlds.
It is as if I have 2 phones, and I can swap between them whenever I want.
Would I prefer if Apple just made the phone a few mm thicker so it always had more battery life? No.
Would you? Yes, by the sounds of it you would.
I'd be perfectly happy if Apple release extra models of the iPhone6 with a few extra mm for you so you can have more battery life. But if they stick with the one size fits all then I'd prefer it if it was thin and light.

I know you would prefer big battery built in because you don't want the extra thickness of case, but you already represent the group of people who claim they don't care too much about thickness, so its hard to feel particularly sorry for you.
Hey, why not buy 30 of the battery cases and lug them around in a carrier bag when you roam around, then you won't have to recharge for a whole month and you can finally feel happiness again!

More importantly, battery life is one of, if not THE biggest complaint you see from iPhone users. I absolutely NEVER hear anyone complain that the iPhone is too thick or heavy. So taking a form that is already astoundingly light and thin and making it even more so in lieu of addressing battery life makes no sense.

Firstly you haven't been very professional in your information gathering and so I'm afraid you can't submit your findings as evidence in this case.
Secondly, you probably hang out with a bunch of battery moaners and sit around indoors telling each other miserable tales about how your battery ran out one evening, or wistfully dream about how awesome would be in your batteries lasted longer, etc..
Thirdly, and this is the main point, why do you think there is any correlation between A) What people say they want , B) What people want, C) What people will buy. I know that in the most contrived and simple theories A,B,C would all be the same, but you're not really that naive.

To me Apple does an extraordinary job of figuring out what users want before they even ask for it. I just think they are completely missing the boat on this one and if you listen to or read opinions of the subject objectively it would be hard to miss that point.
Not 100% sure what you mean 'read opinions of the subject objectively', how about I 'use the object subjectively and you read my opinions' instead, and I report that I like a thin light phone, which I pop into a thick heavy battery case when I need it.

Why don't you buy a battery case? I'm genuinely interested to hear why not.
 
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