Steve Jobs felt compelled to make some bad decisions. Indeed he might have had failed on this one too.I know, right? I can’t imagine that Steve Jobs would have ever felt compelled to continue working on a product line that didn’t feature the Apple branding, especially considering that Apple wants to desperately sell you on their AirPods (Max) line of headphones. It’s still all a bit weird to me.
But he did a lot of very good decisions, like seeing Tim Cook as the one to lift apple to new heights, which he did.