I see where you're coming from but from my admittedly hazy recollection of those ads/commercials, they usually didn't come off as very funny to me, even though I have enjoyed the works of John Hodgman now and again. In some ways, the ads seemed to serve to make PC users seem dumb as well, in a "We're so much better than PCs that why would you use a PC unless you're okay with an inferior product?" kind of way. Perhaps I'm reading more into them than necessary and it'd be cleared up if I went back and looked at some of those ads now. Regardless, I'm glad that they eventually moved away from those, though I suppose that was largely predicated on the fact that they became the top dog and when you're top dog, you don't need to acknowledge the rest.
To be honest, I've not watched many of Samsung's ads because I know they're basically attack ads, such as the ones before about iPhone users being attached to walls (always needing to look for an outlet). I remember one coming off fairly creepy as well, and some making it seem like you'll get a woman just because you use Samsung. Ugh..............
