For my needs the LG ultrafine 32 inch 4K at ~$600 is perfect ( and there are other good choices - just one I'm familar with ) It's great that Apple sells high-end monitors for those needing them but there is a large market that doesn't.
I am reading this on that exact monitor, I got it for $500 on sale and IMO it's a bargain at that price. Great monitor!
edit: nevermind, it's an Amazon link. I have Amazon blocked.
As an Amazon Associate, MacRumors earns a commission from qualifying purchases made through links in this post.