You might want to mix a bit of Mavis Beacon in your daily repertoire.
I use iWork '08 on a daily basis and text appears on the screen as fast as I hit the key.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
New Get A Mac Ad: Referee
- Thread starter McCarron
- Start date
- Sort by reaction score
I use iWork '08 on a daily basis and text appears on the screen as fast as I hit the key.
Multiple types of humour which work differently for different viewers .. I prefer the quiet understated , usually more surreal stuff. "where am I supposed to go?"end result more emotion was used making it funny as hell
Look at the difference between the Japanese/UK/US Get a Mac ads - same info & jokes presented in different ways. Mostly I prefer the US ones but some of the UK ones I like more. (not sure what's going on in the Japanese ones so can't really comment, haha)
Everyone's a back-seat driver who seems to think their tastes reflect what's "best" ..
Many are, but not 'ALL'
http://www.youtube.com/watch?v=Dvn_Ied9t4M
Bring back Think Different...PLEASE
Apple wtf?
Commercial is ****ing retarded. Can it get more childish than that? Leopard is faster than Vista woho! What the **** is wrong with the MAN
And btw its not all about speed Steve Jobs. Mac needs a lot more things than speed to be better than windows
Dissapointed
Commercial is ****ing retarded. Can it get more childish than that? Leopard is faster than Vista woho!
What the **** is wrong with the MANAnd btw its not all about speed Steve Jobs. Mac needs a lot more things than speed to be better than windows
Dissapointed
What?
Don't throw stones if you haven't tried it yourself. Leopard hasn't brought a pile of problems... don't forget that most people who visit these forums because they have problems.
However, I'm a big fan of Apple, but this commercial wasn't very good. It was quite disappointing. The "you're ejected" didn't seem very realistic. When nerds make commercials about football, i guess that's what happens.
Don't throw stones if you haven't tried it yourself. Leopard hasn't brought a pile of problems... don't forget that most people who visit these forums because they have problems.
However, I'm a big fan of Apple, but this commercial wasn't very good. It was quite disappointing. The "you're ejected" didn't seem very realistic. When nerds make commercials about football, i guess that's what happens.
It's actually very true that Leopard runs faster than Tiger on the same amount of memory because Leopard is more optimized for multiple cores than Tiger is.
You're generalizing. And you've over-analyzed these commercials. The fact is that they work. Honestly, how many commercials are discussed as in-length as Apple's campaigns? I have complete strangers mention them when the subject of "Mac" comes up. My Mom has commented on them. And these are current or former PC users with a "a computer is a computer" mindset. And not once has someone said that they portray Apple, Macs, or Mac users as arrogant. The *only* people that I've seen say that have been Mac users here in the forums. Fear, that's all. But the fact is there's nothing to be afraid of. Apple is getting the message across with a consistent, subtle effort.
Commercial is ****ing retarded. Can it get more childish than that? Leopard is faster than Vista woho!
And btw its not all about speed Steve Jobs. Mac needs a lot more things than speed to be better than windows
Dissapointed
Yes, it's a weak commercial, but it'll do one thing... make people curious. Is it true?... and then they'll find out for themselves by checking out a Mac.
I know thats how they work, but still I would be ashamed to put something like this out. The UAC commercial was ****ing good. I watched it more than once it was so good done. I have a PC and a Mac and had to laugh about it but this one ... apple should be ashamed
backfire
especially when someone wearing too short and too tight trousers is making the judgements (outside the US, it's hard to take them seriously)
especially when someone wearing too short and too tight trousers is making the judgements (outside the US, it's hard to take them seriously)
I don't care how effective these ads may be, they are stupid and childish and just makes Apple come off as nothing more than a third-rate, immature corporation. Clearly they have terrible products if all they can do is blindly attack the competition. Seriously, is that all they can do? Why not make a commercial that explains the benefits of their hardware, and what makes it better? A referee telling me "Leopard is better" doesn't do much.
I'm running Tiger on a 5-year-old iBook (one of the first white case iBooks.) It has a 500Mhz G3 with 384MB RAM, and it runs great. I'm not cutting movies or recording music on it, of course, but I run Photoshop and Office on it and even those resource hogs do just fine. I also play older games like Oni and Zoo Tycoon and they run beautifully. I have no complaints, especially given the age of the machine.
The OS actually appears to degrade on older machines with remarkable grace, eliminating unnecessary visuals and scaling back when necessary. I'm not sure what it is about your MB that requires 2GB of RAM to make Tiger functional, but your complaints have nothing to do with the OS being inherently slow.
I don't see them "blindly attacking the competition". The ads seem more like a friendly teasing that "blind attacks".
As to your wish... The sixties called: the want their ads back. And in case you missed it, these ads DO tell those things. They have told the viewers that Macs have no viruses, that everything is nicely integrated, that Macs come with loads of useful software right out of the box, that you can start using your computer for useful things right away etc. etc. etc. What they don't do (and what you apparently wish for) is to show a Powerpoint-demonstration displaying the benefits of having a Mac.
Apple has NEVER done those kinds of ads. Their ads have always been about image, rather than list of benefits. "Think Different", it never told ANYTHING about Macs. "1984" didn't tell anything about the product, just that it's going to be released soon. "Switch", didn't tell much about Macs either. And so forth. What you are suggesting is a type of ad that you would see on a home-shopping channel, and that's something that is totally opposite to the way Apple does ads.
Well, at the moment their image seems to be "we hate Microsoft". For a company that makes computers, it's not the best business plan. For a group of children in a treehouse it's perfectly a valid choice of course.
And for the record, I work in both Leopard and XP with Bootcamp and every time Leopard loses my Airport express or the dock or whatever, I have to switch to XP to keep working. I would love to have Tiger, which actually works, but I bought my MB in the Leopard-era.
These ads appeal to the need for "my dad could beat up your dad" rhetoric and nothing else. They make me less inclined to support apple by buying new stuff, though.
Um, they are comparing their product to their (for all intents and purposes) only competitor. Nothing in that reeks of "we hate Microsoft". Or are you saying that merely comparing their product to their competitors implies that?
The look and feel of the ads do not support that conclusion. The ads are not aggressive at all, they are more like friendly taunts and teasing.
are you sure your apple fans ????
guys chill out ........
these ads are a very witty clever way of getting a couple of facts over.
your totaly missing that mac said " i never said that that was .........."
apple have taken somthing somebody printed and used it.
Computer ads are hard to do seeing as really theres only two comercial os's out there vista and os x. it's not like car ads who can say were better than ......(long list of cars) or beer can say etc etc
the ad's don't take them self to serious at all note the in - dig from pc of "where am i ment to go" talking about the blank white backdrop.
Apple is a buisness and their there to make money everybody on here complaines about them but still buys their products guys you should feel yourself lucky i cann't afford a mac after a money sapping break up dispite being desperate for one, so count your blessings.
enjoy the ads for what they are witty and tonuge in cheek it's not the oscars.
guys chill out ........
these ads are a very witty clever way of getting a couple of facts over.
your totaly missing that mac said " i never said that that was .........."
apple have taken somthing somebody printed and used it.
Computer ads are hard to do seeing as really theres only two comercial os's out there vista and os x. it's not like car ads who can say were better than ......(long list of cars) or beer can say etc etc
the ad's don't take them self to serious at all note the in - dig from pc of "where am i ment to go" talking about the blank white backdrop.
Apple is a buisness and their there to make money everybody on here complaines about them but still buys their products guys you should feel yourself lucky i cann't afford a mac after a money sapping break up dispite being desperate for one, so count your blessings.
enjoy the ads for what they are witty and tonuge in cheek it's not the oscars.
You would be surprised at how many people - I mean normal consumers are now thinking 'we hate Microsoft'. Many friends and relatives are sick of problems with their Windows computers all the time, and this is exactly what Apple is going for in these commercials. And exactly where I point these people when they come to me with these problems.
Sure Vista has Windows Movie Maker, a Photo Program etc, but people won't be swtiching for the sake of swtiching - they switch because they have had enough of their PC and the issues that come with it. I think these ads capture this sentiment perfectly.
People here have a hard time seeing how well this approach is really working. I do make commercials for a living, so I can see how well it works.
Like it
Think the best part is when PC turns around looks at all the white and said Where am I supposed to go? And here on MF the debate turns to anti-pc anti-Vista anti Microsoft rhetoric, speed on my five year old mac iWorks typing slow.
Take it for what it is a commercial
Think the best part is when PC turns around looks at all the white and said Where am I supposed to go? And here on MF the debate turns to anti-pc anti-Vista anti Microsoft rhetoric, speed on my five year old mac iWorks typing slow.
Take it for what it is a commercial
continuity
there is a second continuity error. the ref in one frame has his hands crossed in front, than in the next, has them placed behind his back.
i find the ad abrasive
there is a second continuity error. the ref in one frame has his hands crossed in front, than in the next, has them placed behind his back.
i find the ad abrasive
Apple are going for the jugular these days, getting a reaction by irritating PC stalwarts, fighting back against criticism and trying to make things plain and simple as they encroach more and more on the mainstream. The ad that you cite is far better (as is the 1984 one) but it is literary, arty and political. I absolutely love it but probably more people would buy a Mac because Jack Sparrow or Shrek told them to than seeing a bunch of old-fashioned folks that they probably couldn't name. We all want success for the Mac but we are seeing that it comes at a price, which troubles those that subscribed to the initial ideas that the company grew up with. At the same time the technology is pushing forward and getting in my opinion better, so perhaps Mac users need to grow up and realize that no profit making company can be looked towards for a philosophy or set of ethics. Apple is good to its users but we perhaps need to stop seeing Apple as a way of life and instead just makers of great technology.
I do not think that Apple is trying to get customers that have never seen or used a computer of any kind. For one they are either dead or dying off. Most people have used a computer.
The ad was designed to remind people that "the tide is turning". Even the WSJ (the consummate business periodical) consistently chooses the Mac over windows PCs for speed and ease of use. It is that simple, keep reminding the 40-somethings that Macs aren't toys anymore.