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The ad was designed to remind people that "the tide is turning". Even the WSJ (the consummate business periodical) consistently chooses the Mac over windows PCs for speed and ease of use. It is that simple, keep reminding the 40-somethings that Macs aren't toys anymore.

Yep. It was a good commercial since it effectively conveyed the message to the target demographic. The entire campaign has been a good one. Apple doesn't give a rat's ass whether anyone here liked it or even saw it, and the same is true for most if not all of these commercials. You're not the target. Not even the microsoft plants hanging out here.
 
To me, these ads, the pc blue screen icon on leopard, are childish and embarassing.

It's time to change to something more professional, or perhaps self ironic (if Apple knows self-irony).
 
oh please. I had Tiger on 512MB with my MB, it was so slow I have to update it to 2G. and leopard is asking double the minimum memory requirement of Tiger. 512MB for faster leopard? are you serious?

at the same time, I did have my Acer with 1G memory with Vista. Tell you what. It runs fine.

how about you go ahead use 768MB with your leopard, see how long you can take it.

want to make some decent argument? then lets get some real comparison first, not guess this, imagine that.

You want to show leopard is faster in majority cases (since thats the basic definition of being "faster")? get some test package, put on similar Hardware equipment, and run them side by side!

My neighbor just got a pc laptop with 4GB RAM and Vista Ultimate preinstalled. You'd think with 4 GB RAM that thing would scream. Not so. It took close to 50 seconds to start up and even she complained about all the bloatedness of trial software and it's slowness in several installed applications. I'm not computer literate especially with PC's let alone Macs and maybe that RAM has to be allocated but as for my overall impression due to my experience trying out her computer was simply, glad it was her notebook and not mine!
 
While I like these commercials b/c they're funny & cute, I really wish Apple would lay off bashing Vista & PCs in general. It makes Mac users look like jacka**es. If you really want to sell computers, you should take the high road and only do the strengths of your own system rather than bashing your opponent.
 
i've gotta say... i find these commercials really annoying and arrogant. I actually feel like a bit of an idiot owning so much apple product when one of these bits comes on. They're embarrassing.
 
Why are they making Windows the fighting underdog??

Americans love to root for a scrappy underdog, downtrodden by a slick and confident champion.

It's why mac used to be so cool, so underground, so culty.

Now we see tens of millions of dollars in advertising spent to convince us that the *opposite* is true? What gives?

Why not advertise Macintosh based purely on its' own merits? Why do they need the crutch of constantly comparing it to its' rival?

They paint Vista as being so incredibly bad that the average uninformed consumer (=target audience) will surely assume that they're exaggerating wildly and that Vista can't possibly be all *that* bad.

Why is any of this a good idea?
 
Thanks for the catch. :eek:

I remember them as the LA Raiders when we (the Seattle Seahawks) used to face them in the AFC West.

Do you remember the "Raider Busters" commercial from WAY back? I moved from Seattle in '85. I think my parents still have that on tape somewhere :D
 
Major suckage.

Leopard can't truly make that claim until they fix the problems.

They need to invest most of that $15 billion in quality control, hardware and software development, and Leopard.

PUT DOWN THE DAMN IPHONE, STEVE! :mad:

All they are doing is pointing out what the Wall Street Journal said. They are the ones who made the claim.
 
True, it's a continuity error. But it's completely unimportant. I didn't notice it until you pointed it out, and 99% of people never will. And, if you really look for it, almost everything ever seen on TV or in a movie theater has such continuity errors.

Not relly...the flag is still there...he probably pushed it further into his pocket when the camera panned to PC
 
Another ad to present Mac users as morons.

Can't wait to see Jobs take the highway to hell...
 
The RAM issue.....

Have you seen the drops in RAM prices recently? It's insanely cheap to fully max. out the RAM on just about any PC or Mac notebook you might own. Even the Mac Pro, with the oddball, expensive DIMMS it uses, has gotten to where you can add another 4GB for $160 (Other World Computing).

Current Macbook models come standard with 1GB in them, too.

Given this scenario, I don't think it's worth debating how Leopard runs vs. XP or Vista on a system with as little as 512MB of RAM in it. Just as it's clearly a bad idea to run XP on a system with 128MB or even 256MB ... it's also a bad idea to putter along with less than 1GB of RAM on a current OS X installation.

I've used enough brand new PCs pre-loaded with Vista to know that overall, they feel "sluggish" to me, compared to many OS X Tiger and Leopard based Macs I've used. Even if benchmarks would show that timed on a stopwatch, a given application launches and runs a little faster on Vista than in OS X, the overall "experience" doesn't project that feeling to the user, IMHO.

All too often, Vista feels like it's "too busy" to process my command to run something, such as Internet Explorer, and I'm stuck waiting as long as 4 or 5 seconds for it to finally open up after I told it to launch. Other times, Vista just slows me down because of all the confirmation dialog boxes it generates during software installations or updates. I'd agree that the OS X experience is "faster" (assuming a decent amount of RAM).


oh please. I had Tiger on 512MB with my MB, it was so slow I have to update it to 2G. and leopard is asking double the minimum memory requirement of Tiger. 512MB for faster leopard? are you serious?

at the same time, I did have my Acer with 1G memory with Vista. Tell you what. It runs fine.

how about you go ahead use 768MB with your leopard, see how long you can take it.

want to make some decent argument? then lets get some real comparison first, not guess this, imagine that.

You want to show leopard is faster in majority cases (since thats the basic definition of being "faster")? get some test package, put on similar Hardware equipment, and run them side by side!
 
It was ok... i've seen better commercials from Apple before. But hey, not every single one is gonna be to people's liking. However, even if you loathe them, you will still remember that commercial. So when you telling your friends about how bad the commercials or how much you hate Apple, the other person will be looking for it on TV next time. That's how advertising works...

As for Leopard, it must be me but all of these "problems" people are having is non-existent on my iMac. I mean, the only problem I have with the computer is the wireless dropping out at times... but i'm sure that has to do with the router. But it has been the most refined, elegant, and fast OS that Apple has ever put out. In my opinion at least...
 
Unfortunately most people who see this ad have no idea what "Vista" and "Leopard" are.

Took the words out my mouth. How is someone like my sister, who doesn't know too much about computers, supposed to know what Leopard is? Maybe they should say Mac OS.
 
I thought this one was trite and lacked any sense of wit.

A friend once commented after he got his iPhone that Apple just doesn't get sports or sports fans. It's just not their culture

I asked why and he commented that the fact that sports scores are missing from being built-in to the iPhone home page and the Dashboard. Sure, they can be added, but sports are just so core to so many people.

This ad is another reflection. It's just not good.
 
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