As I've said time and time again. What wins it for the iPhone is the UI. Hands down. The iPhone pretty much has a full fledge operating system on it and other phone have cheap badly coded ugly looking slow operating systems. Apple will always be ahead of any other phone in that market, Sure it doesn't have video calling, sure it costs a lot more than most phones (AT&T's fault. And it's not bad for most people living outside the US) sure it doesn't have voice navigated GPS, sure it doesn't have live tv, sure it doesn't have voice calling, sure it can't record video, sure you can't remove the battery. Infact, the instinct could lick my balls and I would still want an iPhone. Not because I'm an Apple fanboy, but because it's such a great phone despite all the features its missing.