Is it just me or does it seem like apple should've waited a little bit for this. As if demand isn't already high enough. And with the international release closing in, the lines and wait times will just continue growing and growing and growing.
I actually enjoyed the ad a lot. I like that Apple has moved away from the stark and minimalistic ads they usually put out. It's something new, and I think it describes the iPad nicely and peaks interest for consumers.
No the ad is not as creative or high concept as some apple campaigns have been in the past but I do think it does a fantastic job describing what an iPad can do. I'm sure Apples marketing team knows most folks out there have heard of the iPad but are still clueless as to what it can do or do for them. This ad addresses that perfectly. Just about every demographic was touched on as well as all the core capabilities.
Someone mentioned how an ad like this will just create more demand for a product thats already hard to get. Sure, why not. Nothing creates crazy have-to-have-it, ebay scalping desire than not being able to get one. I know that sounds counterintuitive but that starve the market place strategy drove Nintendo Wii sales to the top for over three years. Again Apple knows what they are doing and what they are capable of producing to meet that demand.