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Doesn't bode well for the iFold. I know I'm comparing two different devices but, just like the Air, the iFold will cost more for a lot of compromises (including a plastic screen and TouchID). I think Apple will struggle to hit a sub-$2,000 base price. Folding phones are part niche device, part gimmick. I think the "clamshell" design could end up taking a huge market share over the next decade but I don't think that many people are interested in having an iPhone and iPad in one device except for those whose phone is their only internet connection and have limited data in hotspot mode.View attachment 2562725


The Fold actually offers something in exchange for the compromises. The Air is just thinner and lighter.
 
The Air has always been a curiosity for me. I’m not sure who this is for. If you want a thin device, you’ll likely not put a case on it. And most people don't put cases so they can show off that they have the newer and better model. However, you still don’t have the better (and more expensive) option out there, which is the Pro. I’d completely understand if they went all-in with a very premium Air with a much higher price tag that not many can afford. Then it would be in this unique position of luxury, so the compromises wouldn’t be obvious to them. It’s a very strange strategy.
I got the air, got the clear apple case (like i normally do) and it feels fantastic in hand. I dont like pros cause of the weight and to me they just feel like people with fomo get em just cause. I normally got the base model each year and it was more than enough, but the air looked really good. My old 15 looks like a brick in comparison. Also, I like pretty things and nice user experiences more than numbers on a spec sheet
 
There's a strong argument that the Air is a testbed for technologies and build techniques that Apple will use for the Fold, which is likely to be a bit like two Airs joined together. The Air allows apple to earn some money now off of their R&D efforts while offering a unique product that at least some enthusiasts will embrace. I suspect it won't be a long term offering similar to the Mini.
Good point 👉
 
I love my Air. I don't feel like the compromises affect me in any meaningful way. There's no way I'll be able to afford a fold phone, so if the Air doesn't return, I'll just go with the base phone next time.
Me too, love the air. I havent been impressed with foldable phones in general, but if apple makes one that entices me, id have to really think about if its worth the huge price tag (probably not, 2k+ for a phone sounds insane to me)
 
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I actually love the Air.
But let’s be honest — it’s not selling well, and that’s not just because of the obvious compromises. I really think the marketing team dropped the ball here.

The launch video? Super serious. No spark, no humor, no fun. It felt like it was designed only to make people go “Whoa!” — but not in a way that connects emotionally. It’s all just:
“It’s so tough! Look at our engineering! The camera works! The battery lasts!”
Cool... but that’s kind of the bare minimum, isn’t it?

There’s nothing that makes you feel anything. No sense of cleverness or charm. Remember the old MacBook Air ad? The one with “I’m a new soul living in a strange world...” — it had personality. It made you smile. It made you want the thing, even if you didn’t need it.

That’s what the iPhone Air is missing: a bit of soul, a bit of character.
What's the point of having AI write your comments? The point of comments is to express your thoughts on an issue in your own words. This is an interpretation by an algorithm that required as much energy to prompt as it would to type your unfiltered comment here except we all know this is not what you actually think because you are playing the telephone game with a computer.
 
I feel like they could have figured out how to add a second camera and a second bottom-firing speaker and potentially match the thickness of the Galaxy S25 Edge (which is thin enough), but instead either got caught up in one-upping Samsung at thinness or decided to keep the second camera and second speaker for the second-gen Air to entice people to upgrade. Apple always sprinkles features like this even when the tech was always available (see the triangle camera array slooooowly going to 48mp for example). This time it looks like it backfired and I couldn't be prouder of the people voting with their wallets against it.
 
I knew the Air would flop because of how the positioned it. They didn’t give us a single compelling reason why it exists. The Air should have been a one more thing moment, but they completely missed the mark. Instead of showing us how the iPhone Air makes using an iPhone better, they introduced it and then immediately pivoted to talking about a battery pack. What does that tell customers? Apple doesn’t have confidence in the device, and it's likely just a vehicle to sell overpriced accessories with high margins.

They split professional and luxury into two phones this year, which makes sense, but they're still presenting them like fast food restaurants do with their fries small, medium, large. Instead of being the luxury model its the bean counter model. Maybe it’s the pre recorded polished infomercial format that sucks the excitement out of these events and thats why Apple can’t position new products anymore.
 
The original MacBook Air didn't sell all that well either. It was too expensive.

The original iPad Air was also an awkward middle child with an unclear market.

You can't make huge conclusions over slightly off sales figures, especially for a 1st-gen product. If they really are doing a foldable next year, the iPhone market is about to get a huge shakeup anyway. The Air is the most significant new release since the X, and it doesn't depend on selling like hotcakes for its significance.
 
The iPhone Air will not do well in its first year. It's simply too compromised with a single camera and earpiece speaker. I expect stronger sales once Apple can add a second camera and speaker.
I don't advocate for any brand.

Yet it seems that one reason the Air suffers is due to its competition, the dual camera, dual speaker equipped Samsung Galaxy S25 Edge.

Lighter, cooler running, offering a larger display and a much larger battery it’s an amazing phone. I've been using mine since it was released and it’s delivered on all fronts.

Yet having a preference for iOS, I went into the Apple Store to buy an Air for my other line, only to be put off by its horrible single speaker. I also found the camera plateau uncomfortable and have no desire to use a case to smooth out the back. That's not a criticism, just my experience.

iPhone Air is a beautiful phone, just hampered by Apples obsession to cut manufacturing costs by leaving out a higher capacity battery, dual cameras and dual speakers.

I'm holding out, if Apple corrects these shortcomings on the next version I'm a buyer. I'd like nothing better than a full featured iPhone Air.
 
I have the Air and love it, honestly don't know if I could ever go back to the pro options. It's hilariously thin and light, much more so than I thought it was going to be. And I notice it every single time I pick it up, even though I've had it a few weeks now. Sounds weird, but it's not just a phone - it's an experience. And just feels like it's an inevitable flagship form-factor moving forward.
 
Now I have this sudden urge to stop into my local Apple Store just to fiddle with an Air, even though I'm not actually in the market at the moment. 😁

Next time I'm near an Apple Store (a couple months away) I will for sure be doing that, just out of curiosity.

(it's way too tall and wide for me, an SE1 & 13 Mini user, anyhow)

Screenshot 2025-10-02 at 09.27.48.png
 
The iPhone Air will not do well in its first year. It's simply too compromised with a single camera and earpiece speaker. I expect stronger sales once Apple can add a second camera and speaker.

I feel like they could have figured out how to add a second camera and a second bottom-firing speaker and potentially match the thickness of the Galaxy S25 Edge (which is thin enough), but instead either got caught up in one-upping Samsung at thinness or decided to keep the second camera and second speaker for the second-gen Air to entice people to upgrade. Apple always sprinkles features like this even when the tech was always available (see the triangle camera array slooooowly going to 48mp for example). This time it looks like it backfired and I couldn't be prouder of the people voting with their wallets against it.
If there is a 2nd gen Air (rather than just going to the Fold) I will be interested to see whether Apple follows the previous "4th model" approach of making no changes, or whether the second camera / speaker and other extra features are added.
 
The truth is that there have been buyers in large numbers for basically every single iPhone Apple has ever offered.

None of them have "failed".

Just because Apple insists on every model selling in "MEGA MOAR NUMBRRZZ" doesn't mean any of them were "failures".

I wish folks would advocate for more choices in form factors and sizes.

It totally sucks to have everything they offer be nearly the exact same device.
The mini was a catastrophic failure from a sales perspective, which is why it only lasted 2 years before being discontinued.
 
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