You may be able to laugh about 9/11. Perhaps you are just over it, or perhaps that is how you deal with it, or maybe there is another reason. However, keep in mind that not everyone is at the same place, and to be careful of what will hurt others. Some people are still very hurt by comments like the ones that have been made, so please don't post them.
On to the topic . . .
I personally liked it, thought it was very neat and flowing. Not as good of an ad as the originals, SIMPLY because those made the white headphones more prominent, so everyone who was wearing them would remind others of iPods. The album art is less likely to, because album art goes with anything. Again, though, I liked the ad.
The music was annoying, though that's personal taste. I'll mute it next time.