Become a MacRumors Supporter for $25/year with no ads, private forums, and more!


macrumors 68020
Dec 6, 2004
Nice, too bad I missed them

They're not up on the site yet, hopefully they will put them up.


macrumors Pentium
Aug 1, 2004
St. Louis, MO
I saw it on SNL too. Same junk, different song.

Apple's ads are useless IMO, they don't advertise the product and make it seem the only feature of the iPod is that it makes you dance around to flashy colors.

In other news, System of a Down's performance on SNL was great (which is the only reason I endured 30 minutes of not-funnyness beforehand)


macrumors 68020
Apr 12, 2005
Daveway said:
Apple is airing new iPod ads. The new ads feature the same sihouette style with people on rollerblades. It seems the new ads first aired on SNL tonight.

too bad SNL isn't on here for another umm HOUR! spoiling my surprise!

- Ed & his Chile Born wine!


macrumors 68040
Jun 13, 2004
yg17 said:
Apple's ads are useless IMO, they don't advertise the product and make it seem the only feature of the iPod is that it makes you dance around to flashy colors.

I have to disagree with that. They're not so much advertising the product, but rather the thing you get from the product. I mean people don't want an iPod because "it's an iPod" (ok well maybe some do :D), they want it because it plays music, and the ads show people having fun listening to music and if you get an iPod, you can do that to. This is really with most products. You don't buy a BMW because it's a "BMW" you buy it because of the quality and style, etc. It's not so much the product we want, it's use of the product and what it can do for us is what we want. Thus I think Apple's iPod ads are very useful and effective, if they weren't the iPod line probably wouldn't be as successful as it is now. So the ads must be working to some degree.

That's just the way I see it.

EDIT: And I would agree with you if the iPod were a new product. But most people already know what the iPod looks like, they don't need ads to tell them that. Concentrating on how the iPod can make you feel and what it can make you do is more effective now.


macrumors 6502a
Jul 23, 2002
In a Mauve Dream
Superdrive said:
Quicktime file missing on all of them when I try to load them up. In my opinion, they need to stop resting on their laurels and get to some new advertising. There is nothing new to these anymore, they have lost their novelty.

I agree with you.

They need something new and fresh: a real-life visual would be nice; people everywhere know about the iPod: know they need to convince those who are hesitant to buy one. The early adoptors were hip to the ads, but now they need to sign up memebers of teh older domographics...


macrumors 6502a
Jan 8, 2003
i enjoyed it....

I personally like them. No one skates anymore so it was fun to watch people that know how to do it well. I also liked the music.


macrumors 68020
Apr 12, 2005
Moorestown, NJ

I don't get it, why do you guys hate this commercial. I love it. Sure the roller skating is kinda gimmicky, but you remember the commercial don't you. That's the point of a commercial guys. Plus they have the new Gorillaz song "Feel Good, Inc." which I love and fits perfectly, you will feel good with an iPod :)


macrumors 65816
Nov 21, 2004
Washington, D.C.
That was indeed rather disappointing. I thought it was quite stupid, really. They are clearly marketing to tasteless PC users at this point. It's really starting to bug me.


macrumors 68000
Jan 16, 2004
the song doesnt really seem to fit in with the ad, but as said above, you remember it so it does its job. apple are not advertising the ipod any more, htye are instead building a brand and they are doing that sucessfully.


macrumors 6502
Mar 20, 2005
better than the U2 adverts which made me want to hit my iPod with something heavy.


macrumors member
Mar 3, 2005
Coralville, Iowa
It's nice that there is a new commercial out. I was getting so sick of "Walkie Talkie man", but again with the same theme. You can really only go so far. The iPod is already a pop icon. Where are the new Mac ads?

(I really don't want to see color inverted people dancing around holding a new Dual 2.7 Powermac with the AC cord staying white) New concept, please.


macrumors 6502a
Jan 11, 2005
Little grey, chilly island.
Am I the only one that thinks they should stop this junk?

What about the macs? What about advertising that, for example, Airport Express brings families closer by allowing everyone to do their own thing and sit in the same room...what about advertising the Mac Mini as a media station, what about making music, writing, editing, the new OS???!

I'm fed up of the adverts. This is all Apple seems intrested in placing on our television. the iPod is not a long-term revenue earner. While the word on the street is still about the iPod, the word in the business world is what a success it was.


Moderator emeritus
Mar 10, 2004
Bergen, Norway
I don't really like the silhouette ads (except the Ballmer spoof, of course :D)... and this one was not better nor worse than the rest...

I think they should run some Mac ads, and not provoke Apple Corp by running new iPod/iTunes ads with the Apple logo so close to the next chapter in the ongoing soap operasque struggle between Apple Inc and Apple Corp...


macrumors 65816
Jan 20, 2005
Rockford MI
Didn't like it at first. After watching it again it seems to have grown on me a little bit. The song is catchy and i like the rollerblades. There diffenitly gearing it towards Highschool/ College People.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.