New Mac Ad During the Olympics. Edit: x3

Discussion in 'Community Discussion' started by appleguy123, Jul 27, 2012.

  1. appleguy123, Jul 27, 2012
    Last edited: Jul 27, 2012

    appleguy123 macrumors 603

    appleguy123

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    #1
    It featured a Mac Genius helping people get things done on a plane before electronics must be turned off. I didn't really like it, the very idea of needing a genius to do that sort of thing is bad marketing.

    Plus, a creative would help you with that. Still, it's great tht Apple is making Mac ads again.

    Edit: 8:47 CST there was a new one advertising the built in apps in a very sardonic way. It targets the computers that obvious Mac knockoffs.

    Edit: 9:26 CST. Taking about iPhoto photo books while a man is hurt. I really didn't like this one.
     
  2. 184550 Guest

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    #2
    It was definitely different from previous Apple commercials. I didn't really mind it though.

    I agree though, it's nice to see a Mac focused ad. Hopefully one of many more to come.
     
  3. Maclver macrumors 68020

    Maclver

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    #3
    I think the point of it was the Genius support available to them... It was a pretty good commercial though!
     
  4. macbookairman, Jul 27, 2012
    Last edited: Jul 27, 2012

    macbookairman macrumors 6502a

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    #4
    I saw that too. Definitely a different feel than their ads normally have. I just uploaded a quick and dirty screen record of it from my phone.

    http://youtu.be/oTaw5dQ0OW0
     
  5. Cynicalone macrumors 68040

    Cynicalone

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    #5
    I thought it was another Samsung commercial making fun of Apple at first.

    Very unlike the normal Apple commercial.
     
  6. zlb macrumors newbie

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    #6
    I agree that it would be a Creative helping you with a lot of those software feats. However, from a Marketing standpoint, this ad isn't targeting existing Mac users. Those of us already in tune with Apple culture know the difference between a Genius and a Creative. The use of the word "genius" always seems to get heat from just about anyone who doesn't know that it is a job title and not an attribute all Apple employees declare themselves. This was a nice way to not only increase consideration of the Mac to PC users, but to promote their customer service, of which Apple is pretty top notch.

    Apple can't exactly use the same approach to Mac ads as they were before. Promotion of security wouldn't fly right now with recent events. But choosing customer service as a benefit is a great message. Who wants to hand over their computer - ANY OS - to the Geek Squad, or anyone else for hours or days at a time, when they can schedule a 15 minute appointment with the actual person that is going to help them on-the-spot? It's nice to see them pushing forward with mass marketing of the Mac again.
     
  7. The Smyrk macrumors member

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    #7
    Just saw it. Didn't really like it, much different than the ads we have come to know and love from apple
     
  8. deannnnn macrumors 68000

    deannnnn

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    #8
    It was very un-Apple-like, but I still liked it. Really happy that Apple has chosen Mac to advertise to this huge Olympic audience rather than iOS devices.
     
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  10. deannnnn macrumors 68000

    deannnnn

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    #10
    Another one just aired! Directly targeting copy cat companies.
     
  11. macbookairman, Jul 27, 2012
    Last edited: Jul 27, 2012

    macbookairman macrumors 6502a

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  12. Maclver macrumors 68020

    Maclver

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    #12
    Ok, the one that was just one was a new one and I liked that one a lot better!
     
  13. Cynicalone macrumors 68040

    Cynicalone

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    #13
    And they just aired another one.

    Also about the Mac.

    These are terrible commercials.
     
  14. appleguy123 thread starter macrumors 603

    appleguy123

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    #14
    The 2nd one was pretty good. I liked the feel of it.
     
  15. scott523 macrumors 6502a

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    #15
    Just saw the second new Mac genius ad. Scene wasn't was good as the first but it I like.
     
  16. KPOM macrumors G5

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    #16
    I thought it was a great ad, though. It is poking fun at the Ultrabook ads. It's like the "I'm a Mac, I'm a PC" ads.
     
  17. MacGeek7 macrumors 6502a

    MacGeek7

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    #17
    I liked the one about the copy cat more than the plane one..

    It'll be interesting to see how many air..
     
  18. emiguede macrumors newbie

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    #18
    I see who Apple is targeting with these ads, but they seem totally out of character, creatively speaking, to what we've been accustomed to expect from the brand. It feels so lame! I know, obviously, there is, and will be, Apple after Steve Jobs, but I can't help wondering if he would have approved this campaign.
     
  19. appleguy123 thread starter macrumors 603

    appleguy123

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    #19
    I was thinking the same. I don't think that he would have. This series definitely feels like the first post-Jobsian commercials that we're going to see.
     
  20. Vulcan macrumors 65816

    Vulcan

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    #20
    I'm glad to see that they're advertising the Mac, but I really wish they still had the "I'm a Mac" ads going. I'm not really a huge fan of this new campaign.
     
  21. appleguy123 thread starter macrumors 603

    appleguy123

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    #21
    Kazakhstan athletes were filming with an iPad. That was funny.
     
  22. zlb macrumors newbie

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    #22
    I think the question is, would everyone be hating them if Steve was still here and did approve them?

    I'm keeping an open mind. Steve was an amazing guy, but I have to believe that the Marketing team there still has a pretty good idea of what they are doing.

    Apple has done a great job keeping all of us (fans) engaged by speaking the language we already know and love. If nothing else, look at it this way: they now have to speak differently to grow, even if it means dumbing down the messaging so PC users can understand and follow along.
     
  23. appleguy123 thread starter macrumors 603

    appleguy123

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    #23
    Third ad, Mac genius acting eccentric advertising iPhoto photo books.
     
  24. macbookairman, Jul 27, 2012
    Last edited: Jul 27, 2012

    macbookairman macrumors 6502a

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    #24
  25. appleguy123 thread starter macrumors 603

    appleguy123

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    #25
    That one was the worst so far.
     

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