It featured a Mac Genius helping people get things done on a plane before electronics must be turned off. I didn't really like it, the very idea of needing a genius to do that sort of thing is bad marketing. Plus, a creative would help you with that. Still, it's great tht Apple is making Mac ads again. Edit: 8:47 CST there was a new one advertising the built in apps in a very sardonic way. It targets the computers that obvious Mac knockoffs. Edit: 9:26 CST. Taking about iPhoto photo books while a man is hurt. I really didn't like this one.