This is what I'm talking about. How do you sell Mac to a typical Windows user? Pretend you're selling a lollipop or an ice cream cone to a kindergartener. Point out the pretty colors, and tell them it's tasty.
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New Mac Ad During the Olympics. Edit: x3
- Thread starter appleguy123
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This is what I'm talking about. How do you sell Mac to a typical Windows user? Pretend you're selling a lollipop or an ice cream cone to a kindergartener. Point out the pretty colors, and tell them it's tasty.
It's great they are producing some post-Jobs propaganda now. The more they pump out the better. Now which event is next for this kind of thing? I'm ready for more!
Good points. Steve Jobs told his biographer specifically that he did not want his successors to obsess about what he would have done the way Walt Disney's did. We don't know if Steve Jobs would have approved these ads. That's irrelevant. Tim Cook did. Let's judge them on their own merit.
I really liked it. It's playing on the idea that editing video on a PC, for the average consumer, is a giant nonsensical pain in the rear, while on a Mac, not only is the software built-in front and center, it's actually easy for laymen to use.
That's not at all what it was. The man's wife was having a baby, the Genius wanted to call an ambulance, but the man was just excited about how easy it would be to make iPhoto cards and books. Honestly, it was my favorite of the three.
For anyone who wants to watch the ads, they're currently available on Apple's main page.
I think they're great. Of course I love apple's usual product focused ads where it's just the device and narration, but these funny ads are more appealing to average consumers in my opinion.
I thought they were terrible. They felt very unpolished, and lacked the usual wit and humor of Apple ads. Then again, they've been batting .000 since those horrible Siri ads (John Malkovich in particular - the worst).
I've found that a "typical Window user" and a "typical Mac user" are extremely similar in terms of computer savviness. They're not morons that will go after the first shiny thing. And if we're talking about simplicity/pretty colors, there's a reason the so-simple-a-child-could-use-it OS X attracts the kids/elderly set so effectively.
I've found that a "typical Window user" and a "typical Mac user" are extremely similar in terms of computer savviness. They're not morons that will go after the first shiny thing. And if we're talking about simplicity/pretty colors, there's a reason the so-simple-a-child-could-use-it OS X attracts the kids/elderly set so effectively.
yes... and the one's with samuel jackson were also cringeworthy.
apple is clearly still reeling in terms of how to cope with life after jobs.
apple is clearly still reeling in terms of how to cope with life after jobs.
There is a difference between just making a UI with simplicity/pretty colors vs. OS ease of use. We'll see what that difference looks like when Windows 8 is released and compared to OS X.