Uhm.. That's just arrogant.Unless you know how exactly they fix their prices, I would say that it is very doubtful a big company would be wrong and you - right.
Seeing this amount of non-US people complaining about the price is a pretty obvious sign they did something wrong..
Of course, I'm way biased, as I have been, during the last few months, considering to buy a Mac Mini for a mix of desktop computer/media center. Seeing as the price here (Norway) now is the equivalent of ~$1000, I would much rather buy some inexpensive 1080p Windows powered device.