Which competing chip in the industry is on par if not exceeding any Axx chip in an iPhone or iPad? Which competing chip in the industry is on par if not exceeding any Mxx chip in power per watt ratio? I am waiting?If you’re going to stretch each generation out to two years then AS will start falling behind. The rest of the industry isn’t going to slow down development.
Apple needs the yearly cycle to stay out in front.
While some competing chips may perform better for raw power the wattage is another story including heat generated and cooling required. The generation improvements from M1 to M2 is minimal and M2 to M3 also and so on. Some things like Ray Tracing have been added plus video encoding to some generation chips but a year gap in the hardware line is nothing the competition is even close too. Now if you are referring to LLM that is still to be decided.