New MacBook Air With 3nm M3 Chip Rumored to Launch in Second Half of 2023

MacRumors said:
Apple plans to release a new MacBook Air in the second half of 2023, and it may be equipped with a 3nm chip, according to a report today from Taiwanese publication DigiTimes.
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So 12-18 months after the M2 MacBook Air release, Apple will make a new MacBook Air—their biggest selling product.

Bold prediction there.

Let's see, 2020 M1 MacBook Air announced on November 10, 2020. Then the M2 MacBook Air was announced on June 6, 2022, 19 months later.
 
SR 7 said:
Who cares if M3 gets released. I have M1 and it's cool. What is M2 doing that M1 can't? Nothing. Same with M3. Apple is Microsoft. Every year come out with a new and faster processor and get people excited enough to buy a new computer.

It reminds me of when a 1.8ghz processor was released 3 months after a 1.6ghz and then a 2.0ghz was released 6 months after the 1.8ghz. Like who cares? Thats why Jobs took advantage of the market and turned Apple into what it was. He INNOVATED.
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You have a fair point, but technologically the 3nm-generation chips have been longer awaited/delayed than any other recent process-size jump, so there's a lot of pent-up excitement for them. I'm with you, there's no reason to believe the M3 itself will be anything life-changing. However we will certainly see performance-per-watt take a sizable leap forward, which was not really the case from M1 to M2 since they're both 5nm.
 
bollman said:
"Affordable"... yeah, well, the MacBook Air M1 they're still selling is somewhat "affordable". The rest of the lineup is just crazy. I mean, even my uni are starting to get worried about the pricing.
We get lowered prices from the likes of Dell and HP and crazy prices hikes from Apple. Sooner or later, Apple will price themselves out of the game. At least here in Europe where prices are much higher.
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Discounting for varying sales tax rates in different USA states, you are automatically paying at least 10% than you would if you could purchase it in the USA. I don't think that is Apple's fault. They don't set tax rates.
 
Return Zero said:
You have a fair point, but technologically the 3nm-generation chips have been longer awaited/delayed than any other recent process-size jump, so there's a lot of pent-up excitement for them. I'm with you, there's no reason to believe the M3 itself will be anything life-changing. However we will certainly see performance-per-watt take a sizable leap forward, which was not really the case from M1 to M2 since they're both 5nm.
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Fundamental truth for 99% of the public: In one form or another, people like big engines regardless of whether or not they need the horsepower.
 
MayaUser said:
M2 have hardware encoders compared to M1 that has nothing. So you cared about M1 but you dont care about M3 that will be a clear evolution coming from M1?
That means you dont care about moving forward so in some kind you contradict yourself
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I got the M1 because my 7 year old MacBook died. I don't upgrade just because a new processor is out that probably 80% of the posters on here have 0 use for.
 
Chazak said:
Discounting for varying sales tax rates in different USA states, you are automatically paying at least 10% than you would if you could purchase it in the USA. I don't think that is Apple's fault. They don't set tax rates.
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Taxes is not the problem. Coroprations (and universities) in Sweden don't pay VAT at all.
 
bollman said:
Taxes is not the problem. Coroprations (and universities) in Sweden don't pay VAT at all.
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I will assume you live there so no doubt you are correct about corporations and schools, but you are also referring to Sweden and corporate and education purchases. It is an important distinction.

The rest of the public in Sweden pays a 25% VAT. Most of the rest of Europe and Asia are subject to VAT and other purchase value taxes that drive the prices up.

In my first response I failed to mention the influence of a strong dollar and foreign exchange rates. The dollar has been very strong over the last two years and that has had a significant effect on pricing outside of America. The only elements of the product's increased costs that Apple is responsible for imposing are inflationary costs and the effects of foreign exchange rates.

I feel your pain, but mostly everything costs more on your side of the Atlantic Ocean and it usually comes back to foreign exchange rates and taxes of one sort or another
 
Chazak said:
I will assume you live there so no doubt you are correct about corporations and schools, but you are also referring to Sweden and corporate and education purchases. It is an important distinction.

The rest of the public in Sweden pays a 25% VAT. Most of the rest of Europe and Asia are subject to VAT and other purchase value taxes that drive the prices up.

In my first response I failed to mention the influence of a strong dollar and foreign exchange rates. The dollar has been very strong over the last two years and that has had a significant effect on pricing outside of America. The only elements of the product's increased costs that Apple is responsible for imposing are inflationary costs and the effects of foreign exchange rates.

I feel your pain, but mostly everything costs more on your side of the Atlantic Ocean and it usually comes back to foreign exchange rates and taxes of one sort or another
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You are correct, although, it seems strange that Dell and HP can lower their prices at the same time as Apple increases prices. It's not like Dell and HP are immune to the factors you list, yet they can obviously release new computers at the same or lower price while Apple increases prices even on older model.
For years, Apples lowered prices on olders models when new were released. Recently, they have increased the price on all models new and old at every release.
 
AdamNC said:
Do we really need to have a new chip and computer released every year? That’s going to kill the resale value, and quality will suffer.
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Need vs want? No it is not generally needed since most people have enough horsepower for most of their tasks, However, resale value is mostly unaffected by releases and quality has little or no relationship to what chip is in the computer. I don't really know anyone who considers resale when purchasing a new computer. Most people aside from the bigger, better, faster crowd hang on to their computers and device until they are quite close to obsolescence.

On these pages and those of other tech sites that are Apple oriented, you read day after day in the articles and comments about people lusting for bigger, better, faster. It's the professionals, prosumers users and tech sites that drive that lust.
 
sw1tcher said:
But the MacBook Pro with M2 Pro and M2 Max were delayed. Apple had supposedly originally planned to announce them in the fall.


Information embedded within Apple's website suggests that this week's new Mac announcements, including the M2 Pro and M2 Max chips, were initially set to be unveiled in October or November of last year.
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If you read the MR Jan 11, 2023 post of DigiTimes article claiming it was expected to be released early 2023 but delayed once again it’s a contradiction of the recorded event dated Oct 2022.

Maybe it was meant to be released then or maybe not and it was filmed months earlier for whatever reason or the announcement was delayed due to manufacturing issues in China with factories in some form of lockdown, maybe parts shortages or maybe having enough inventory to ship instead of waiting 5 weeks or longer to receive a CTO like the M1 series MBP release. Maybe releasing it in 2023 would give the financial reporting a boost and look better, whatever the reason DigiTimes has a $hat track record.
 
Student of Life said:
You are describing a MBP here not an air.
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I am describing what MacBook Air was capable of before Apple Silicon happened (external displays) … and what the M1 Air is capable of (heat dissipation - especially with thermal pad mod)

Not everyone needs a power of MBP … and plenty of jobs are handled more easily with two external displays - it’s quite a standard in many offices.
 
aTomek said:
Whats the point of Air 15''? If I want big and clunky macbook I can buy Macbook Pro 15''. The idea of mobility "Air" is in its size.
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I think that’s likely why apple have never launched a larger sized air. The target market is those who want a thin and light weight laptop, I can imagine the weight of the 15” MBA being almost identical to the weight of the 14” MBP, sort of defeats the purpose IMO….

Plus on top of that with the sale prices of the MBP’s, one single upgrade to the 15” Air you will basically be paying the same for the 15” Air as a base 14” MBP for a similar weight laptop with less performance/features.

Seems a bit odd to me, personally I feel like the reason why Apple have decided to launch one now is firstly to accommodate the demand but secondly it can be a decoy product to encourage upgrades…

It’s quite clear apple are going hard on decoy products at the moment….

Apple Employee: So you want the 15” MBA with 16GB RAM and 512GB SSD? no problem, that will be $1899, but did you know for an extra $100 you can get a 14” MBP with the same 16GB RAM, 512GB SSD, but for that 1 inch loss of screen size you get a better display, speakers, faster machine that also performs better under more intense workloads, and not only that there is barely any difference in the weight…

It’s quite clear that most will throw down that extra $100 for those upgrades, just look at the iPhone 14 Plus vs 14 Pro sales for proof of that.
 
I want to buy the Macbook Air M2 midnight but Im waiting because people said the new one would come out in March. And now I read that it would be from June. I would be very upset to wait until March for anything.
 
Or you know, they could just release some MacBooks, like a 12" one and a 15" one, both with the Pro Chip, cooling and everything, maybe a little thicker and in colours!

Then everybody has what he wants.
 
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