Steve Jobs Describing the Apple Of Today :
I think that I understand it now pretty well, he said.
What happens is like with John Sculley(Today's Tim Cook & J.Ivy). John came from PepsiCo(some silly company who just care about building thin products and nothing else). They at most would change their products once every ten years(Today's Macs). I mean, to them a new product was like a new size of a bottle, right?.
If you were a product person you couldn’t change the course of that company very much.
So, who influenced the success of PepsiCo? The sales and marketing people!
Therefore they were the ones who got promoted. Therefore they were the ones who ran the company.
Well, for PepsicCo that might have been okay.
But – it turns out that the same thing can happen in technology companies that get monopolies – like oh…Mnnn IBM and Xerox(Today's Apple). If you were a product person at IBM or Xerox(Today's Apple) – so you make a better copier or computer? So what?
When you have a monopoly market share, the company is not any more successful.
So the people that can make a company more successful are sales and marketing people(Tim Cook & Ivy). And they end up running the companies. And the product people get driven out of decision making forums. And the companies forget what it means to make great products.
So the product sensibility and the product genius, that brought them to that monopolistic position, gets rotted out by people running this companies who have no conception of a good product versus a bad product.
They have no conception of the craftsmanship(Oh Tim Cook & J.Ivy) that is required to take a good idea and turn it in to a good product.
And they really have no feeling in their hearts usually about wanting to really help the customers.
So, that’s what happened at Xerox. (Today's Apple)