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Wow. You guys get your knickers in a twist just thinking about a hypothetical ad.

No wonder the brilliant Lauren ad has 3273 replies - you're really emotionally involved in all of this.

... it's a computer
... it's a tool
... it's a television ad
... it's not the end of civilization as we know it
I think the gamer idea is pretty solid and even if they can't get an AlienWare machine, plus they're restricted to laptops, they could still find a kickass XPS or something.

In the Lauren ad they targeted $1000 but some of the subjects were given a $2000 budget and that's bound to be another epic fail for Apple. The MBPs start at $1999 with the 2.4 GHz model, 15" 1440x900, 2 GB RAM, 250 GB/5400, and that's without the Windows license (he's a gamer right?). For $1949 they could get a Dell XPS M1730 with 2.5 GHz, 17" 1920x1200 screen, Ageia PhysX, 4 GB RAM, 320 GB/7200, Logitech Game Panel display, Vista 64-bit.
 
I need to spend some time at the Apple store. I didn't realize that any computers over $1000 still use 5400 RPM drives except for the large capacity drives.
Well at least they offer 7200 RPM drives now, it wasn't that long ago they only had 5400 RPM, or that they bumped up the Mac Mini from 4200 RPM (no battery conservation excuse there).
 
put the Kool-Aid down...

Apple value battery life over platter rotation speed.

Oh really? That seems to be an excuse....

https://forums.macrumors.com/archive/index.php/t-183384.html

The difference in battery life is negligible. Barefeats.com did a comparison not long ago. Go for the 7200 rpm drive.

5400 is a thing of the past. This 7200rpm whips along. I suggest it, highly.


7200-rpm-less-battery-life-myth.html

The improved power consumption as a result of the femto slider and other improvements translates to power metrics of the 7200 RPM platform that has power parity to the Travelstar 5400 RPM platform.

This results in no increase in power consumption normally associated with increases in spindle RPM.

Wow - "7200-rpm-less-battery-life-myth". Another "MHz Myth" fails the test of scrutiny.
 
Isn't you that wanted to dispel myths ? Like.. Oh... the Myth of the Apple tax ?

If they want the gaming ad to work, they'll basically just have to find a smallish desktop with good gaming potential and try to compare it to the Mac Pro. Like the Lauren ad, here's the premise :

"Here's 1200$. Find a tower computer that's upgradable and can play games really well".

Cue kid going into Apple Store, coming out empty handed and then heading to best buy in his Golf R32 to buy a Dell XPS tower.


Hate to tell you this but apple deserves this.

They are getting rightfully burned for limiting access to many things. The laptop add set a simple requirement 17in screen laptop. Everything else extra is just well extra crap you do not want nor need that you have to pay for.

This is why there is a thing known as the "Apple Tax"

To get some basic things you have to pay a huge premium. Apple been eating this for a while in desktops and now it is moving into the laptop side. I think it is a very fair add campaign and hits apple where they are the weakest.
 
This is why there is a thing known as the "Apple Tax"
I don't think the tax is always necessarily a higher price, I think much of it comes from always going with the second-best, second-fastest components and putting it in the fine print hoping people will either miss it or just be loyal enough to overlook it. Like, OK... everybody else gives you a 3 Mpixel camera in their phones? We'll give you a 2 Mpixel camera. Everybody else gives you a 512 MB video card? We'll give you a 256 MB card. Oh, they give you 7200 RPM drives now? We'll bump our 4200 RPM drives to 5400 RPM then. What, you're saying they have 1680x1050 screens? Damn, OK, we'll go to 1440x900.

If you look back at older keynotes with Jobs (I just checked out a few on Youtube) you'll notice how passionate he is about always giving the cutting edge, the fastest, the latest of everything. This thing screams! It's the SuperDrive! It's the AirPort Extreme! The Pentium Toaster! Whooooosh! But after the Intel switch it's been more like... Look at how thin this is. Look at this material. What a design. Isn't this gorgeous? Same hyperbole but the focus has mysteriously shifted away from speed, power, capacity and breakthrough innovations to anal obsessions with superficial aspects. Any drinking game involving an Apple keynote and the word "thin" would send you straight to the E.R. The guy has been a driving force in hi-tech innovations for 30+ years and now all he wants to do is design handbags?
 
If you look back at older keynotes with Jobs (I just checked out a few on Youtube) you'll notice how passionate he is about always giving the cutting edge, the fastest, the latest of everything. This thing screams! It's the SuperDrive! It's the AirPort Extreme! The Pentium Toaster! Whooooosh! But after the Intel switch it's been more like... Look at how thin this is. Look at this material. What a design. Isn't this gorgeous? Same hyperbole but the focus has mysteriously shifted away from speed, capacity and breakthrough innovations to anal obsessions with superficial aspects.

Yet Macs are selling better than ever. Sadly that just shows what the public wants...
 
Yet Macs are selling better than ever. Sadly that just shows what the public wants...
Well, they were selling better than ever, some recent numbers posted somewhere among the billion pages of this thread showed Mac sales down 11% and PC sales up. The combination of Vista's relative suckiness and the incrEDible amount of disproportionate FUD that's been surrounding it has definitely scared some people over to the Mac side, and Mac sales were at their peak just before the economy imploded and everyone thought their Amex card was an endless source of cash... with the release of Windows 7 (which is actually quite good and will no doubt be relentlessly marketed) and the economy in limbo I think the Mac's golden days might be over for this time around.
 
They are getting rightfully burned for limiting access to many things. The laptop add set a simple requirement 17in screen laptop. Everything else extra is just well extra crap you do not want nor need that you have to pay for.

Hate to break it to you, but the 17" screen means nothing as a metric. Screen realestate has nothing to do with screen size and everything to do with native resolution.

That's why this ad is BS. You might not have read through the thread yet, but this has been covered.
 
If you look back at older keynotes with Jobs (I just checked out a few on Youtube) you'll notice how passionate he is about always giving the cutting edge, the fastest, the latest of everything. This thing screams! It's the SuperDrive! It's the AirPort Extreme! The Pentium Toaster! Whooooosh! But after the Intel switch it's been more like... Look at how thin this is. Look at this material. What a design. Isn't this gorgeous? Same hyperbole but the focus has mysteriously shifted away from speed, power, capacity and breakthrough innovations to anal obsessions with superficial aspects.

I see it as a good thing, honestly. Apple should rightfully be commended here for adapting to the changing world. The needs of "pro" users and "enthusiast" types will never be satisfied. For them, there's always the latest and greatest processors, drives, memory, and graphics cards. But really, this is a small part of the overall market.

The needs of the typical "consumer" and average person has tapered off when compared to technology. We are talking web browsing, office apps, chatting, photos, movies, music, and most importantly, facebook in this space. In terms of gaming we're talking mostly World of Warcraft too, which quite nicely scales down well to slower computers and runs decently on low end hardware.

Almost anything will suffice for most consumers in terms of computer specs. Hence, it's no longer about pushing the bleeding edge of technology in the consumer space. When almost any machine will suffice, you don't distinguish yourself based on specs - you distinguish yourself on fashion.

Apple has succeeded tremendously in this area. Apple computers are fashionable compared to other vendors. The latest soccer mom doesn't much care to get a 3.0 ghz machine in order to get on facebook. But if it matches the furniture and the household decor? Well then the higher price justifies itself in her mind.
 
Hate to break it to you, but the 17" screen means nothing as a metric. Screen realestate has nothing to do with screen size and everything to do with native resolution.

That's why this ad is BS. You might not have read through the thread yet, but this has been covered.

I don't hate to break it to you - but it really depends on the choices that the user makes.

If Lauren wants a 17" so that she can set the laptop on the desk in her dorm room, and watch a movie from her bed - resolution has *nothing* to do with it. She wants inches, and any resolution equal to 720x480 or better is fine for that task. Screen size less than 17" though, is not fine.

The terms "better" and "value" are not absolutes - what you may consider better can honestly be "worse" to someone else. Or, it may not be "worse", but it has no value and is not worth any additional expense.

The main point of the first "Laptop Hunter" ad with Lauren is about choice - choosing what features matter to you, and not paying for features that do not matter to you.

Choice. A harsh word for Cupertino.



Tubby, my avatar would like to meet your avatar. He has a thing for blue shorthairs....
 
Tubby, my avatar would like to meet your avatar. He has a thing for blue shorthairs....

Well hopefully whether we love Macs or hate Macs, we can all agree to like cute cats. Hehe.


January had the same trend. Mac sales (might have been just the desktops? can't remember) went down while PC sales went up (again probably notebooks and netbooks).

But just before that in the period ending just after Christmas, I think Apple was reporting near record profits.
 
Hate to tell you this but apple deserves this.

They are getting rightfully burned for limiting access to many things. The laptop add set a simple requirement 17in screen laptop. Everything else extra is just well extra crap you do not want nor need that you have to pay for.

This is why there is a thing known as the "Apple Tax"

To get some basic things you have to pay a huge premium. Apple been eating this for a while in desktops and now it is moving into the laptop side. I think it is a very fair add campaign and hits apple where they are the weakest.

Quoted simply due to your username and the fact I have detested that character since it destroyed my childhood in 1987 ... bastard. :p
 
I think you guys are all so used to the "Get a Mac" ads, that you think all ads must be about reasons to buy this or that computer. Back when those Seinfeld ads aired, everyone was asking "Why would this make me want to buy Vista?!" despite the ads not even mentioning Windows or PCs, let alone Vista.

It's kind of like switching on CNN and asking "Why would this make me laugh?" or listening to a country album and going "How is this heavy metal?"

It was a Microsoft brand ad. They wanted do disassociate the brand from cubicle boredom, in this case by being weird and random, talking about edible computers and the future being "delicious".

Honestly, when comparing the macs ads alongside the microsoft ads, I would say that the mac ads make more personal attacks than do the windows advertisements.

of course though, they didn't help to put anybody's mind at ease about the many problems with their os.
 
If you look back at older keynotes with Jobs (I just checked out a few on Youtube) you'll notice how passionate he is about always giving the cutting edge, the fastest, the latest of everything. This thing screams! It's the SuperDrive! It's the AirPort Extreme! The Pentium Toaster! Whooooosh! But after the Intel switch it's been more like... Look at how thin this is. Look at this material. What a design. Isn't this gorgeous? Same hyperbole but the focus has mysteriously shifted away from speed, power, capacity and breakthrough innovations to anal obsessions with superficial aspects. Any drinking game involving an Apple keynote and the word "thin" would send you straight to the E.R. The guy has been a driving force in hi-tech innovations for 30+ years and now all he wants to do is design handbags?

It comes from a pathological need to ignore the absolute necessity of Blu-ray.

Because he couldn't provide the pirates (who he felt drove the Mac market for decades) with DRM-hacked free movies.

And the belief that idiots would settle for compression artifacts to download video junk from the iTunes store, just like they did mp3 compression because "it was like, free, dude".

I have no respect whatsoever for people who lower the bar, for whatever the reason. Especially when their very survival in a crashing economy depends on remaining cutting edge. For real, not just cosmetically and not just as far a iCrap iToys go.

:apple:
 
I wouldn't call Blu-Ray an "absolute necessity" but with changes to licensing I have a feeling it may be a BTO option next time around with the machines.

I think a lot of people don't use optical drives at all these days but everyone has different needs.
 
Yet Macs are selling better than ever. Sadly that just shows what the public wants...

It's news like this which makes Ballmer furious:

http://apple20.blogs.fortune.cnn.com/2009/04/01/windows-net-share-shrank-368-year-to-year/

Windows Net share shrank 3.68% year to year
Microsoft (MSFT) Windows ended the first quarter of 2009 with an Internet market share — as measured by Web hits — of 88.14%, 3.37 points (or 3.68%) smaller than last year, according to preliminary data released overnight Tuesday by the Web metrics firm Net Applications.

In the same period, Apple’s (AAPL) Mac OS’s Net share grew to 9.77%, up 2.29 points (30.61%) and the iPhone’s grew to 0.49%, up 0.34 points (226.67%).

Net Applications’ monthly surveys are conducted by sampling browser data from some 160 million visits to websites operated by the firm’s clients. The company describes the results as “market shares,” but they do not actually measure share of market in the traditional sense of revenue or unit sales. They do, however, provide a consistent methodology by which to gauge operating system trends. (See Ars Technica for a good review of the different ways to measure Mac market share.)
 
MK-AT476_APPLE_NS_20081215224816.gif


Mac sales flat in Dec. 08

Mac sales slide 6% in Jan. 09

Mac sales plummet by almost 17% in Feb. 09
 
In tandem with the rest of the industry.

Apple US Mac Sales Down 16%, Windows PC Sales up 22%

"The cold hard figures are clear. February sales in the US of Apple Macintosh computers went down 16%, while sales of Windows-based computers went up 22%. In the laptop department, Apple's sales dropped 7%, while Windows-based laptop sales increased by 36%. Netbooks play an important role here, since if you take the netbooks out of the total figures, Windows laptop sales went up "only" 16%. The figures are all year-over-year, so February 2009 is compared with February 2008."
 
Apple US Mac Sales Down 16%, Windows PC Sales up 22%

"The cold hard figures are clear. February sales in the US of Apple Macintosh computers went down 16%, while sales of Windows-based computers went up 22%. In the laptop department, Apple's sales dropped 7%, while Windows-based laptop sales increased by 36%. Netbooks play an important role here, since if you take the netbooks out of the total figures, Windows laptop sales went up "only" 16%. The figures are all year-over-year, so February 2009 is compared with February 2008."

Down from last year's stratospheric levels does not necessarily illustrate that great a loss. We'll just have to wait for the Q2 report on April 23rd.
 
Down from last year's stratospheric levels does not necessarily illustrate that great a loss. We'll just have to wait for the Q2 report on April 23rd.

In one of Aesop's fables, a fox tries many times to pluck some grapes that dangle invitingly over his head, but he cannot reach them. As he slinks away in disgust, he says, “Those grapes are probably sour anyway.”
 
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